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Coluna do Estadão

@colunadoestadao · Brasília, Brasil · joined 25 Apr 2016

Bastidores da política e da economia, por Roseann Kennedy (@roseannkennedy). Com Eduardo Barretto (@dubarretto_) e Leticia Fernandes (@letiafernandes). @Estadao

27 645Followers
1 381Following
15 091Posts total
253.5KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views1 197this account3 259median for 10K–100K
Reach, %4.33%this account10.24%median for 10K–100K
Engagement, %1.17%this account1.40%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 1973 2590.37×
Reach (views ÷ followers)4.33%10.24%0.42×
Engagement rate1.17%1.40%0.83×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7K12 May
6763 Sep
1.7K
243.6K
434

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.23%12 May
1.18%3 Sep
5.06%
0.53%
1.15%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes64.8%980 in total
Reposts8.9%135 in total
Replies11.6%176 in total
Quotes7.5%114 in total
Bookmarks7.1%107 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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