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Contagious

@contagious · LDN / NYC / SP / SGP · joined 10 Sep 2008

Creative and strategic intelligence for brands and agencies.

64 770Followers
2 402Following
20 857Posts total
4.9KViews on collected posts

Latest posts

🔊 Hear firsthand why attendees rave about Most Contagious London. Don’t miss out on trailblazing insights at the Southbank Centre on 28 November. Only a few days left to grab your tickets – secure yours now! 🎟️https://t.co/LrHUNhSXkG https://t.co/DXUwA8FsI1
0:27
1.6K views · 0 likes · 1 reposts · 0 replies Open on X →
🚖 Turn up the sound and hear Heetch’s clever “Choose Uber” campaign story — a bold take on carving brand identity. Discover more at Most Contagious, 28 Nov. Get your tickets here: https://t.co/KcnARd4ZOe https://t.co/kbe1zLyoxp
1:09
1.4K views · 7 likes · 1 reposts · 0 replies Open on X →
Specsavers elevated Rick Astley’s hit into a memorable campaign on hearing loss through misheard lyrics and our editor, Chloe Markowicz, is here to give a sneak peak on the creative thinking behind the work. 🔗Get your tickets to Most Contagious London: https://t.co/5sz79KrTae ht
1:10
851 views · 3 likes · 0 reposts · 0 replies Open on X →
In the latest edition of Advertisers Watching Ads, from @Atmtdcrtv, marketers debate Nike’s Winning Isn’t Comfortable ad. Does it have legs... and, more importantly, does it make you want to run in the rain? https://t.co/xN9A341jkW 520 views · 0 likes · 0 reposts · 0 replies Open on X →
'I spoke with a guy who communicates safety messages to the S.African mining community through theatre. I said, "It’s amazing you do all of this for a safety message." He said, "When it’s a matter of life and death you can’t afford to bore the audience."' https://t.co/cRkbv24vK7 523 views · 1 likes · 0 reposts · 0 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

52325 Sep
5208 Oct
85128 Oct
1.4K31 Oct
1.6K18 Nov

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.19%25 Sep
0.00%8 Oct
0.35%28 Oct
0.57%31 Oct
0.06%18 Nov

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes78.6%11 in total
Reposts14.3%2 in total
Bookmarks7.1%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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