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David Gilbert

@daithaigilbert · Ireland · joined 19 Feb 2009

Reporter @WIRED covering disinformation, online extremism, and election hucksters. Got a tip? DMs open. Signal: @DavidGilbert.01

29 745Followers
3 728Following
32 249Posts total
675.6KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views6 028this account2 896median for 10K–100K
Reach, %20.27%this account9.51%median for 10K–100K
Engagement, %0.51%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post6 0282 8962.08×
Reach (views ÷ followers)20.27%9.51%2.13×
Engagement rate0.51%1.56%0.33×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

18K3 Sep
70028 Aug
2.1K31 Aug
10K
644.8K2 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.04%3 Sep
0.14%28 Aug
2.40%31 Aug
0.39%
0.63%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes49.4%2 509 in total
Reposts25.7%1 309 in total
Replies5.5%278 in total
Quotes5.0%255 in total
Bookmarks14.4%733 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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