Hamish McKenzie ✓

@hamishmckenzie · San Francisco · joined 26 Oct 2007

Co-founder of @Substack. Writer.

30 154Followers

3 593Following

11 883Posts total

487.5KViews on collected posts

Latest posts

Hamish McKenzie ✓@hamishmckenzie13 Aug

Tis a shallow pool 106.7K views · 30 likes · 1 reposts · 8 replies Open on X →

Hamish McKenzie ✓@hamishmckenzie11 Aug

I've found that many of the smart people I followed on here are now on Substack. I imagine this is partly bc Twitter is a limited communication tool akin to skywriting. IMO, you can't learn much on here. I can understand why some of the smarter people left, as there are better 195.4K views · 1.4K likes · 52 reposts · 30 replies Open on X →

Hamish McKenzie ✓@hamishmckenzie26 Jul

“Please feed us the rage of the day, Mr Algorithm.” 36.8K views · 27 likes · 4 reposts · 5 replies Open on X →

Hamish McKenzie ✓@hamishmckenzie25 Jul

Reminder that the people trying to get you to fight over one of the most popular and artistically accomplished films of the year/decade are doing it because it is their business model (as well as this app's business model.) 47.2K views · 893 likes · 102 reposts · 149 replies Open on X →

Hamish McKenzie ✓@hamishmckenzie21 Jul

An internet for humans 18K views · 112 likes · 7 reposts · 8 replies Open on X →

Hamish McKenzie ✓@hamishmckenzie1 Jul

I’m starting to think it may even be de-radicalizing me 12K views · 17 likes · 0 reposts · 2 replies Open on X →

Hamish McKenzie ✓@hamishmckenzie1 Jul

Not gonna name any names, but I'm starting to think that Substack deradicalizes public intellectuals by providing them with a steady income 69.1K views · 1.3K likes · 31 reposts · 53 replies Open on X →

Hamish McKenzie ✓@hamishmckenzie25 Jun

Agreed. Please start a substack, Mr Pope 2.3K views · 19 likes · 1 reposts · 2 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views42 002this account956median for 10K–100K

Reach, %139.29%this account3.36%median for 10K–100K

Engagement, %0.73%this account1.90%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	42 002	956	43.9×
Reach (views ÷ followers)	139.29%	3.36%	41.5×
Engagement rate	0.73%	1.90%	0.38×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.3K25 Jun

69.1K1 Jul

12K

18K21 Jul

47.2K25 Jul

36.8K26 Jul

195.4K11 Aug

106.7K13 Aug

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.95%25 Jun

2.00%1 Jul

0.16%

0.71%21 Jul

2.42%25 Jul

0.10%26 Jul

0.74%11 Aug

0.04%13 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.90%.

What the audience does

Likes89.1%3 767 in total

Reposts4.7%198 in total

Replies6.1%257 in total

Bookmarks0.2%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.