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Hermen Hulst

@hermenhulst · Amsterdam, The Netherlands · joined 15 Mar 2009

CEO, Studio Business Group, Sony Interactive Entertainment

141 519Followers
308Following
1 556Posts total
2.4MViews on collected posts

Latest posts

@hermenhulst Congrats Hermen! Excited to see the future path of Playstation studios 🙌 31.4K views · 305 likes · 3 reposts · 11 replies Open on X →
@hermenhulst Congratulations 🎉 54K views · 1.2K likes · 34 reposts · 18 replies Open on X →
@hermenhulst Congrats! 🍾 36.5K views · 441 likes · 4 reposts · 1 replies Open on X →
It’s a true privilege to be asked to lead the new Studio Business Group for Sony Interactive. I’m excited to continue working with incredibly talented teams and studios to deliver unforgettable game and entertainment experiences. #sony #playstation #playstationstudios 881.8K views · 7.5K likes · 879 reposts · 1.7K replies Open on X →
Always a treat to visit Japan. Got a chance to spend good time with Kutaragi-san, Yamauchi-san and Kojima-san and of course the wonderfully talented @TeamAsobi https://t.co/uZ4HqhplR6
326.2K views · 2K likes · 177 reposts · 146 replies Open on X →
Celebrating Spider-Man 2 launch day with @bryanintihar. So proud of team @insomniacgames https://t.co/OTXXVDQTqo
194.4K views · 3.1K likes · 260 reposts · 89 replies Open on X →
@hermenhulst @insomniacgames Hermen, talk to me about Factions 2 my man 🥲 https://t.co/DcXbjHBAcj
13.1K views · 155 likes · 1 reposts · 11 replies Open on X →
You can exhale now @bryanintihar 115.7K views · 1K likes · 34 reposts · 26 replies Open on X →
Huge congrats to everyone at @insomniacgames on the fabulous reception of Marvel's Spider-Man 2. 770.8K views · 4.2K likes · 277 reposts · 114 replies Open on X →
The PlayStation 5 https://t.co/c6BYQ2RmAV
0 views · 13.7K likes · 1.3K reposts · 729 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

770.8K16 Oct
115.7K
13.1K
194.4K20 Oct
326.2K8 Dec
881.8K13 May
36.5K
54K
31.4K

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.59%16 Oct
0.92%
1.28%
1.76%20 Oct
0.72%8 Dec
1.14%13 May
1.22%
2.40%
1.01%

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes82.7%19 883 in total
Reposts6.9%1 669 in total
Replies9.0%2 165 in total
Bookmarks1.4%328 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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