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Ivan Zhao

@ivanhzhao · New York, NY · joined 19 Nov 2008

CEO @NotionHQ. Tools for thought.

85 246Followers
1 970Following
2 722Posts total
1.4MViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views15 315this account3 598median for 10K–100K
Reach, %17.97%this account11.59%median for 10K–100K
Engagement, %0.73%this account1.38%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post15 3153 5984.26×
Reach (views ÷ followers)17.97%11.59%1.55×
Engagement rate0.73%1.38%0.53×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.2M30 Mar
60.8K
2.6K
43K11 Aug
22.2K14 Aug
8.3K1 Sep
7.4K
15.3K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.32%30 Mar
1.29%
3.04%
0.37%11 Aug
0.92%14 Aug
0.35%1 Sep
0.73%
2.17%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.38%.

What the audience does

Likes61.0%4 508 in total
Reposts6.8%501 in total
Replies3.7%272 in total
Quotes4.1%304 in total
Bookmarks24.4%1 801 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

- How do you grasp what’s going on with AI at an intuitive level? - Why does AI work at all? Is it a kind of life? (Or, “civilization”?) - What separates a silicon neural network, vs your brain neurons, vs a network of bees? I just finished “What Is Intelligence” by https://t.co 15.3K views · 293 likes · 21 reposts · 18 replies 01 Sep 2026 So boring before computers we had to play with the physical world 7.4K views · 50 likes · 0 reposts · 4 replies 01 Sep 2026 Just discovered the Verner Panton Living Tower and completely losing my mind cc: @ivanhzhao https://t.co/bt4plq892D 8.3K views · 25 likes · 0 reposts · 3 replies 01 Sep 2026 There’s a gap between how models benchmark and how they FEEL in real-world knowledge work. Our research team wanted to study the latter, so they created the Notion Knowledge Board: live, anonymized traffic scored by an ensemble judge built with researchers at Anthropic and https 22.2K views · 167 likes · 17 reposts · 15 replies 14 Aug 2026 Proud to power one of the most agent-pilled companies. 43K views · 151 likes · 4 reposts · 4 replies 11 Aug 2026 @ivanhzhao I’ve watched this 73 times now, and each time I get goosebumps. LFG! 2.6K views · 76 likes · 1 reposts · 1 replies 30 Mar 2026 1930, IBM — Think 1997, Apple — Think Different 2026, Notion — Think Together We found this human narrative missing today. Togetherness is what gives us meaning. https://t.co/M9zguqvHZ7 60.8K views · 685 likes · 46 reposts · 27 replies 30 Mar 2026 The loudest story about AI is a lonely one. One person with an army of chatbots. Other humans are friction. That gets the future wrong. The best things aren’t built alone. In a moment of change, we want to remind the world (and ourselves) what Notion stands for: — Think Together 1.2M views · 3.1K likes · 412 reposts · 200 replies 30 Mar 2026

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