Jane Bradley

@jane__bradley · Toronto via London. · joined 10 Feb 2009

Canada investigative correspondent for The New York Times. Not on Twitter anymore (except to DM you about stories)

35 682Followers

1 322Following

204Posts total

574.4KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views70 246this account1 089median for 10K–100K

Reach, %196.87%this account3.50%median for 10K–100K

Engagement, %0.78%this account2.00%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	70 246	1 089	64.5×
Reach (views ÷ followers)	196.87%	3.50%	56.2×
Engagement rate	0.78%	2.00%	0.39×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

266.9K12 May

10K

8.1K

668

30.4K

13.2K

2.5K13 May

5.1K

163.5K12 Jul

3.8K13 Jul

70.2K30 Aug

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.15%12 May

0.92%

1.13%

10.48%

0.94%

0.73%

1.28%13 May

1.44%

0.60%12 Jul

1.37%13 Jul

0.78%30 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes69.5%4 204 in total

Reposts10.6%639 in total

Replies7.8%473 in total

Quotes1.1%65 in total

Bookmarks11.0%668 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Update: I moved to Toronto and published my first Canadian investigation on the very same day! Read about how Russian sanctions are driving car thefts in Canada, once branded a "car theft capital of the world." https://t.co/1POboP7sxx 70.2K views · 472 likes · 56 reposts · 16 replies 30 Aug 2026 · Open on X →

ICYMI: Our story on how Putin has set up spy tech shop in Japan was the Sunday splash. https://t.co/0s6Y5h4ypp https://t.co/5FvzNTrM9r 3.8K views · 35 likes · 13 reposts · 3 replies 13 Jul 2026 · Open on X →

NEW: How Putin turned Japan into a den of spies to help his war machine –– and the secret military intelligence unit at the centre of his efforts to get the technology Russia needs to keep attacking Ukraine Latest investigation w @mschwirtz + Adam Goldman https://t.co/0s6Y5h4ypp 163.5K views · 671 likes · 284 reposts · 11 replies 12 Jul 2026 · Open on X →

Canadians, pls send book tips to add to this intimidatingly large pile to help me understand politics and culture in Canada. News-wise I’ve been enjoying @CANADALAND @thenarwhalca @FrontBurnerCBC @CanadaIsBoring & ofc @globeandmail @nationalpost @TorontoStar. But I want mor 5.1K views · 32 likes · 4 reposts · 34 replies 13 May 2026 · Open on X →

Wow, this really took off! Thanks for all the lovely congrats, welcome messages and coffee tips which I’m gonna try and work my way through (I will only respond to original and witty insults, “liberal mind virus” is very 2021) — but DM me if you want to get my attention! 2.5K views · 28 likes · 2 reposts · 2 replies 13 May 2026 · Open on X →

“Bad news for people doing bad things.” — put it on my epitaph. 13.2K views · 85 likes · 6 reposts · 6 replies 12 May 2026 · Open on X →

This is great news for Canada and bad news for people doing bad things. I worked with Jane at BuzzFeed News (RIP) and she's excellent! 30.4K views · 258 likes · 20 reposts · 5 replies 12 May 2026 · Open on X →

@jane__bradley @MatinaStevis Congrats. For coffee, I suggest you contact @TorontoPolice . They have a sideline hustle of delivering coffee and donuts. Just hope you turn your sights and skills on the places that are NOT held accountable. The ones that should be. Lots of fodder.. 668 views · 64 likes · 3 reposts · 3 replies 12 May 2026 · Open on X →

We’re also looking for an experienced OSINT reporter to join our International Investigations team based in either London or Europe. This i-team is the most ambitious and dogged, yet nicest and most devoid of egos I’ve been a part of. Come work with us! https://t.co/NvbhnpDrrK 8.1K views · 70 likes · 19 reposts · 2 replies 12 May 2026 · Open on X →

And mine isn’t the only new role in our Canada bureau — we’re looking for an experienced correspondent to cover Western Canada (hello, have you seen photos Banff?) https://t.co/FyU9fmVGfW #canada #journalismjobs 10K views · 69 likes · 16 reposts · 5 replies 12 May 2026 · Open on X →

Some news: I’m moving to Toronto this summer to become The New York Times first Canada investigative correspondent! Incredibly excited to be part of our expansion in Canada, led by the indefatigable @MatinaStevis . DMs open for all tips (stories or Canada advice) and coffees 🇨🇦 266.9K views · 2.4K likes · 216 reposts · 386 replies 12 May 2026 · Open on X →