Joshua Benton (@joshuabenton.com on Bluesky) ✓

@jbenton · Greater Boston · joined 02 Dec 2006

Senior writer + founder of @NiemanLab at Harvard. I write about (a) digital journalism and (b) southern U.S. history, mostly. Cajun.

43 004Followers

4 138Following

132 257Posts total

5KViews on collected posts

Latest posts

Joshua Benton (@joshuabenton.com on Bluesky) ✓@jbenton3 Sep

Trump wants the media to call Lake Ontario "Lake America." But it hasn't worked with the "Gulf of America." U.S. news outlets — even the ones that Republicans prefer — have been steadily increasing their preference for "Gulf of Mexico." https://t.co/EtGeEwgl4b 1.2K views · 2 likes · 1 reposts · 2 replies Open on X →

Joshua Benton (@joshuabenton.com on Bluesky) ✓@jbenton1 Sep

That this is the new ChatGPT app continues to be absolutely bonkers 1.6K views · 1 likes · 0 reposts · 0 replies Open on X →

Joshua Benton (@joshuabenton.com on Bluesky) ✓@jbenton26 Aug

White racists complaining about how woke Harvard is (from the New Orleans Times-Democrat, 1/17/1903) https://t.co/PcllohG2hK 824 views · 4 likes · 3 reposts · 0 replies Open on X →

Joshua Benton (@joshuabenton.com on Bluesky) ✓@jbenton19 Aug

It really is ridiculous 1.4K views · 0 likes · 0 reposts · 0 replies Open on X →

Joshua Benton (@joshuabenton.com on Bluesky) ✓@jbenton4 Jan 2017

https://t.co/b8DKlWudcf 0 views · 353 likes · 37 reposts · 56 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views1 280this account924median for 10K–100K

Reach, %2.98%this account3.62%median for 10K–100K

Engagement, %0.24%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 280	924	1.38×
Reach (views ÷ followers)	2.98%	3.62%	0.82×
Engagement rate	0.24%	1.52%	0.16×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.4K19 Aug

82426 Aug

1.6K1 Sep

1.2K3 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.00%19 Aug

0.85%26 Aug

0.06%1 Sep

0.42%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes41.2%7 in total

Reposts23.5%4 in total

Replies11.8%2 in total

Bookmarks23.5%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.