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Jeff Ma

@jeffma · San Francisco · joined 13 Aug 2008

Chief Digital Officer @troon co-host @bettheprocess, Speaker. Ex-VP, @microsoft for startups, Ex-VP Analytics/DS @twitter. ex-ESPN Predictive Analytics Expert

24 986Followers
1 019Following
7 073Posts total
77.1KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views9 680this account3 137median for 10K–100K
Reach, %38.74%this account10.26%median for 10K–100K
Engagement, %0.27%this account1.47%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post9 6803 1373.09×
Reach (views ÷ followers)38.74%10.26%3.78×
Engagement rate0.27%1.47%0.18×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.7K18 Aug
16.2K20 Aug
4.1K1 Sep
7.7K
39.4K3 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.57%18 Aug
0.27%20 Aug
0.39%1 Sep
0.22%
0.05%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes79.2%137 in total
Reposts2.3%4 in total
Replies4.6%8 in total
Quotes1.2%2 in total
Bookmarks12.7%22 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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