John Kraus ✓

@johnkrausphotos · Personal Account · joined 11 Mar 2015

Special Communications Assistant to the Administrator at NASA

348 734Followers

734Following

42 105Posts total

2.1MViews on collected posts

Against accounts of the same size

9 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views18 442this account8 935median for 100K–1M

Reach, %5.29%this account3.24%median for 100K–1M

Engagement, %4.40%this account1.32%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	18 442	8 935	2.06×
Reach (views ÷ followers)	5.29%	3.24%	1.63×
Engagement rate	4.40%	1.32%	3.32×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

29.2K30 Aug

35.1K

14.8K

96.7K

977

695

636

18.4K1 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

6.12%30 Aug

6.06%

1.10%

0.47%

2.31%

4.40%

3.45%

4.40%

9.15%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.32%.

What the audience does

Likes85.3%15 382 in total

Reposts7.9%1 417 in total

Replies2.1%377 in total

Quotes0.5%95 in total

Bookmarks4.2%764 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts