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Jonathan Munro

@jonathancmunro · joined 18 Mar 2011

Global Director (World Service etc) & Deputy CEO of @BBCNews. Trustee @BBCCiN, Children in Need. Keen runner. Yorkshireman. Usual disclaimers apply.

19 104Followers
2 234Following
3 616Posts total
114.4KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views5 663this account3 383median for 10K–100K
Reach, %29.64%this account10.96%median for 10K–100K
Engagement, %0.44%this account1.40%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post5 6633 3831.67×
Reach (views ÷ followers)29.64%10.96%2.70×
Engagement rate0.44%1.40%0.31×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

16.1K25 Jan
4.9K11 Jul
5.7K
87.7K20 Jul

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.61%25 Jan
1.78%11 Jul
0.44%
0.40%20 Jul

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes83.8%615 in total
Reposts9.7%71 in total
Replies4.1%30 in total
Quotes1.2%9 in total
Bookmarks1.2%9 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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