Jon Brooks ✓

@jonbrooks · Jacksonville, FL · joined 27 Aug 2015

Most housing headlines are wrong. I break down what’s actually happening in real time. $3.5B+ sold | 8,500+ units since 2020 60k+ subs on Substack Newsletter

19 410Followers

293Following

18 879Posts total

21.6KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, stronger reaction than most.

Median views1 587this account3 259median for 10K–100K

Reach, %8.18%this account10.24%median for 10K–100K

Engagement, %3.73%this account1.40%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 587	3 259	0.49×
Reach (views ÷ followers)	8.18%	10.24%	0.80×
Engagement rate	3.73%	1.40%	2.66×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

16.4K2 Sep

8033 Sep

1.6K

2.1K

667

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

3.73%2 Sep

1.25%3 Sep

3.09%

4.81%

4.50%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes63.6%569 in total

Reposts14.8%132 in total

Replies9.8%88 in total

Quotes1.9%17 in total

Bookmarks9.8%88 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

52 million American households can’t afford a $200,000 home. Not a luxury home. Not a coastal home. A $200,000 home. That isn’t a housing cycle. It’s a structural affordability crisis. 667 views · 24 likes · 2 reposts · 4 replies 03 Sep 2026 The housing market isn’t frozen because mortgage rates are “too high.” The 136-year average mortgage rate is 6.4%. It’s frozen because prices were built for 3% money -- and incomes never caught up. 2.1K views · 82 likes · 5 reposts · 15 replies 03 Sep 2026 Sellers starting to wake up to the new reality of 7% mortgage rates... How far will prices fall over the next 3-4 years? https://t.co/rUlUpCLnb0 1.6K views · 38 likes · 3 reposts · 8 replies 03 Sep 2026 The Housing Market Is Breaking Beneath the Surface https://t.co/cgYu3QXID9 803 views · 8 likes · 2 reposts · 0 replies 03 Sep 2026 The income needed to buy a typical U.S. home has increased 79% in just 6 years. Let that sink in. Wages didn’t rise 79%. Productivity didn’t rise 79%. The American dream just got 79% more expensive. And people still wonder why housing demand is freezing. http 16.4K views · 417 likes · 120 reposts · 61 replies 02 Sep 2026