mattkendrick

@mattkendrick

Co-Founder & CEO @goodgood_golf

7 370Followers

411Following

1 460Posts total

9.5MViews on collected posts

Latest posts

mattkendrick@mattkendrick28 Aug

@mattkendrick @CallawayGolf Did they ask you to make that specific ad? Who wrote the script? Did you see it before you posted it and thought wow maybe we shouldn’t push women to the ground? I’ve turned down plenty of brand deals that don’t align with my values. You could have sai 136.6K views · 1.1K likes · 20 reposts · 34 replies Open on X →

mattkendrick@mattkendrick28 Aug

@mattkendrick @CallawayGolf Matt was deep in the grape last night 403.9K views · 1.4K likes · 3 reposts · 6 replies Open on X →

mattkendrick@mattkendrick28 Aug

@mattkendrick @CallawayGolf The correct response to cancel culture is to apologize to nobody, tell them to fuck off, and keep it moving. Posting an apology just gives them legs. Should have done nothing, said nothing and took them to court. 110.2K views · 1.6K likes · 6 reposts · 40 replies Open on X →

mattkendrick@mattkendrick28 Aug

Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 will be legendary. 8.8M views · 24.6K likes · 1.1K reposts · 2.4K replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the under 10K follower range. shown widely, but few of those viewers react.

Median views270 250this account4 175median for under 10K

Reach, %3666.89%this account250.82%median for under 10K

Engagement, %0.60%this account1.41%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	270 250	4 175	64.7×
Reach (views ÷ followers)	36.7× audience	2.5× audience	14.6×
Engagement rate	0.60%	1.41%	0.42×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.8M28 Aug

110.2K

403.9K

136.6K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.32%28 Aug

1.51%

0.35%

0.85%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.41%.

What the audience does

Likes84.5%28 750 in total

Reposts3.2%1 099 in total

Replies7.3%2 473 in total

Quotes1.5%511 in total

Bookmarks3.5%1 205 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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