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Michael Slackman

@meslackman · New York City · joined 18 Jun 2009

Assistant Managing Editor for News, The New York Times. Postings in Berlin, Cairo, Moscow, Albany and Midtown. Tweets and retweets mean check it out.

24 567Followers
3 490Following
166Posts total
28.5KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views394this account3 137median for 10K–100K
Reach, %1.61%this account10.26%median for 10K–100K
Engagement, %0.43%this account1.47%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post3943 1370.13×
Reach (views ÷ followers)1.61%10.26%0.16×
Engagement rate0.43%1.47%0.29×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

26.8K26 May
5289 Jun
44928 Aug
340
34030 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.35%26 May
0.57%9 Jun
1.11%28 Aug
0.29%
0.00%30 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes74.6%85 in total
Reposts10.5%12 in total
Replies1.8%2 in total
Quotes4.4%5 in total
Bookmarks8.8%10 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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