Nicholas Drummond ✓

@nicholadrummond · London · joined 27 Feb 2009

UK-based defence strategist, advisor, and commentator with a background in the British Army, McKinsey, and European defence industry. Advisor to KNDS Germany.

88 360Followers

1 540Following

41 098Posts total

104.4KViews on collected posts

Latest posts

Nicholas Drummond ✓@nicholadrummond3 Sep

This graphic shows BAE Systems Typhoon, Tempest, and Brontanax. Two observations: (1) this is a very tidy and complimentary set of combat aircraft: fighter, bomber, and CCA. (2) Tempest is absolutely massive. https://t.co/lCnGLZ6b7T 35.2K views · 385 likes · 28 reposts · 39 replies Open on X →

Nicholas Drummond ✓@nicholadrummond3 Sep

As someone who regards France as one of our three closest allies, I think this is amazing. Vive La Nouvelle Entente Cordiale! 27.2K views · 606 likes · 44 reposts · 18 replies Open on X →

Nicholas Drummond ✓@nicholadrummond2 Sep

And Britain correspondingly announces that if Argentina invades the Falklands again, we will absolutely assemble a second task force to kick you out. 41.9K views · 428 likes · 24 reposts · 108 replies Open on X →

Nicholas Drummond ✓@nicholadrummond9 Jun 2020

The British Army is acquiring 523 Boxer 8x8 multi-role armoured vehicles. 1⃣Proven protection 2⃣Excellent on-road & off-road mobility 3⃣Modular design with mission modules that can be swapped within 60 minutes 4⃣Go anywhere, do anything flexibility Go Fast. Go hard. Go home. http 0 views · 1.9K likes · 305 reposts · 202 replies Open on X →

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views35 247this account924median for 10K–100K

Reach, %39.89%this account3.62%median for 10K–100K

Engagement, %1.34%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	35 247	924	38.1×
Reach (views ÷ followers)	39.89%	3.62%	11.0×
Engagement rate	1.34%	1.52%	0.88×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

41.9K2 Sep

27.2K3 Sep

35.2K

Last 3 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.34%2 Sep

2.46%3 Sep

1.31%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes80.4%1 419 in total

Reposts5.4%96 in total

Replies9.4%165 in total

Quotes0.5%9 in total

Bookmarks4.3%75 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.