Nicholas Drummond ✓

@nicholadrummond · London · joined 27 Feb 2009

UK-based defence strategist, advisor, and commentator with a background in the British Army, McKinsey, and European defence industry. Advisor to KNDS Germany.

88 360Followers

1 540Following

41 098Posts total

167.6KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views38 586this account1 948median for 10K–100K

Reach, %43.67%this account5.91%median for 10K–100K

Engagement, %1.32%this account1.63%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	38 586	1 948	19.8×
Reach (views ÷ followers)	43.67%	5.91%	7.39×
Engagement rate	1.32%	1.63%	0.81×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

41.9K2 Sep

27.2K3 Sep

35.2K

63.2K4 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.34%2 Sep

2.46%3 Sep

1.31%

1.14%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.63%.

What the audience does

Likes78.1%1 987 in total

Reposts6.5%166 in total

Replies9.3%237 in total

Quotes0.7%19 in total

Bookmarks5.3%136 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Before @JMilei inflammatory remarks about the Falkland Islands cause an X meltdown, a few observations: • Argentine leaders tend to start claiming the islands belong to Argentina only when the country has internal problems. • Right now Argentina's economic miracle is https://t.c 63.2K views · 568 likes · 70 reposts · 72 replies 04 Sep 2026 This graphic shows BAE Systems Typhoon, Tempest, and Brontanax. Two observations: (1) this is a very tidy and complimentary set of combat aircraft: fighter, bomber, and CCA. (2) Tempest is absolutely massive. https://t.co/lCnGLZ6b7T 35.2K views · 385 likes · 28 reposts · 39 replies 03 Sep 2026 As someone who regards France as one of our three closest allies, I think this is amazing. Vive La Nouvelle Entente Cordiale! 27.2K views · 606 likes · 44 reposts · 18 replies 03 Sep 2026 And Britain correspondingly announces that if Argentina invades the Falklands again, we will absolutely assemble a second task force to kick you out. 41.9K views · 428 likes · 24 reposts · 108 replies 02 Sep 2026 The British Army is acquiring 523 Boxer 8x8 multi-role armoured vehicles. 1⃣Proven protection 2⃣Excellent on-road & off-road mobility 3⃣Modular design with mission modules that can be swapped within 60 minutes 4⃣Go anywhere, do anything flexibility Go Fast. Go hard. Go home. 0 views · 1.9K likes · 305 reposts · 202 replies 09 Jun 2020