Nike Football ✓

@nikefootball · Worldwide · joined 19 May 2009

Rip The Script

3 428 251Followers

234Following

48 104Posts total

683.7KViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 1M–10M follower range. reaches fewer people than peers of the same size.

Median views4 567this account24 048median for 1M–10M

Reach, %0.13%this account1.04%median for 1M–10M

Engagement, %1.34%this account1.58%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	4 567	24 048	0.19×
Reach (views ÷ followers)	0.13%	1.04%	0.13×
Engagement rate	1.34%	1.58%	0.84×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

70.8K18 Jul

75.1K19 Jul

164.6K

238.8K

444

526

4.6K

168

1.6K

1.5K20 Jul

125.6K21 Jul

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

11.56%18 Jul

0.56%19 Jul

1.44%

4.11%

1.80%

3.04%

1.34%

1.19%

0.56%

1.08%20 Jul

0.72%21 Jul

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.58%.

What the audience does

Likes89.0%19 833 in total

Reposts8.1%1 813 in total

Replies0.4%87 in total

Quotes0.3%58 in total

Bookmarks2.2%496 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts