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Rowena Mason

@rowenamason · London · joined 18 Feb 2009

Whitehall editor at The Guardian. Email me at rowena.mason@theguardian.com

23 914Followers
3 513Following
6 981Posts total
160.1KViews on collected posts

Latest posts

Rachel Reeves to scrap about £300m in tax breaks for Motability scheme - in a move that will concern some Labour MPs https://t.co/GrW29TgkMr 5K views · 4 likes · 2 reposts · 1 replies Open on X →
@rowenamason I am sure you could go to many areas in middle England and never see a black face. So what does Jenrick want... Move the people from Handsworth to middle England or move white people into Handsworth? 57 views · 1 likes · 0 reposts · 0 replies Open on X →
@rowenamason 37,400 views. 4 likes. You people are so out of touch it's actually hilarious. 75 views · 2 likes · 1 reposts · 0 replies Open on X →
@rowenamason https://t.co/7iDCKh3XLM 109 views · 0 likes · 0 reposts · 0 replies Open on X →
Robert Jenrick complained of ‘not seeing another white face’ in part of Birmingham https://t.co/ARAfa7Snq0 128.2K views · 12 likes · 5 reposts · 33 replies Open on X →
Zia Yusuf quits as Reform UK chair after row over new MP’s call for burqa ban - and party’s new Doge chief Nathaniel Fried is also going too https://t.co/mUbcUcNBOP 7K views · 12 likes · 3 reposts · 3 replies Open on X →
@rowenamason Keep going like this, and you make it all the way to Bella magazine one day 44 views · 0 likes · 0 reposts · 0 replies Open on X →
Nigel Farage said he’d ‘bought a house’ in Clacton – it’s actually owned by his girlfriend https://t.co/eIytH1B4T0 12.3K views · 37 likes · 23 reposts · 22 replies Open on X →
No 10 delays child poverty strategy with tens of thousands more facing hardship - exc by ⁦@PippaCrerar⁩ https://t.co/5azTjr1uu8 7.4K views · 5 likes · 1 reposts · 1 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7.4K23 May
12.3K
4424 May
7K5 Jun
128.2K6 Oct
1097 Oct
75
578 Oct
5K25 Nov

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.11%23 May
0.67%
0.00%24 May
0.26%5 Jun
0.04%6 Oct
0.00%7 Oct
4.00%
1.75%8 Oct
0.14%25 Nov

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes39.7%73 in total
Reposts19.0%35 in total
Replies32.6%60 in total
Quotes3.3%6 in total
Bookmarks5.4%10 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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