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Sarah Frier

@sarahfrier · San Francisco, CA · joined 12 Aug 2008

In charge of big tech coverage at Bloomberg. Author of NO FILTER: The Inside Story of Instagram, from @simonschuster.

79 224Followers
1 711Following
15 275Posts total
104.6KViews on collected posts

Latest posts

X’s CEO (who is not Elon) leaves! We discuss. 2.3K views · 6 likes · 0 reposts · 2 replies Open on X →
Had to break the glass with @sarahfrier on the exit on the ceo of this app https://t.co/lTQq4rtfqb 4K views · 4 likes · 1 reposts · 0 replies Open on X →
@sarahfrier It’s like finding out the chef not only forgot the salt but also deliberately cut the safety line for the kitchen staff. 169 views · 1 likes · 0 reposts · 0 replies Open on X →
He also says Instagram could have grown/thrived/launched major features without Meta’s support, and that Zuckerberg came to see Instagram as a threat to Facebook https://t.co/37cbESBqHL 4.5K views · 20 likes · 6 reposts · 1 replies Open on X →
Wow after years of silence Instagram co-founder Kevin Systrom is on the stand in federal court confirming what I reported in my book, including that Zuckerberg starved Instagram’s headcount around safety issues, leading to major problems 21.9K views · 159 likes · 30 reposts · 5 replies Open on X →
@sarahfrier @john @realDonaldTrump 🔥 288 views · 6 likes · 0 reposts · 0 replies Open on X →
@sarahfrier @john @realDonaldTrump I love him! 413 views · 1 likes · 1 reposts · 0 replies Open on X →
@sarahfrier @john @realDonaldTrump Amazing write up, thankful that @john was able to recover his Instagram name John. Hopefully theres an opening at @happydad or @BoredJerky I'm ready to get to work @john 🍻 373 views · 1 likes · 0 reposts · 0 replies Open on X →
I wrote about @john who left the music industry and went all in on bro podcasts, UFC and @realDonaldTrump. It turned out to be a pretty good bet… https://t.co/VJYiMmQX0n 49K views · 76 likes · 19 reposts · 8 replies Open on X →
Loved interviewing @JuddLegum for Elon Inc. 1.7K views · 1 likes · 0 reposts · 0 replies Open on X →
On this bonus episode of the Elon, Inc. podcast, @JuddLegum, founder and writer of the newsletter Popular Information, joins @sarahfrier to discuss Musk's work at DOGE https://t.co/WMQYeEfey0 https://t.co/mS7SrWKEs6
1:48
20.1K views · 10 likes · 4 reposts · 2 replies Open on X →
No Filter: The Inside Story of Instagram is now published!!! Now you can read it and tell me what you think: https://t.co/7RuSKPCB8K https://t.co/kwI8ZFeWV5
0 views · 1.7K likes · 188 reposts · 200 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

20.1K20 Mar
1.7K
49K21 Apr
373
413
288
21.9K22 Apr
4.5K
16923 Apr
4K9 Jul
2.3K

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.09%20 Mar
0.06%
0.22%21 Apr
0.27%
0.48%
2.08%
0.90%22 Apr
0.60%
0.59%23 Apr
0.15%9 Jul
0.34%

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes67.2%285 in total
Reposts14.4%61 in total
Replies4.2%18 in total
Quotes1.9%8 in total
Bookmarks12.3%52 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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