Sarah O'Connor

@sarahoconnor_ · United Kingdom · joined 13 Jun 2011

FT columnist, reporter & associate editor, writing about work, technology & economics. Opinions mine, not the FT's https://t.co/44DOXEaMOC

59 686Followers

3 407Following

13 442Posts total

94.9KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views3 885this account3 383median for 10K–100K

Reach, %6.51%this account10.96%median for 10K–100K

Engagement, %0.55%this account1.40%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	3 885	3 383	1.15×
Reach (views ÷ followers)	6.51%	10.96%	0.59×
Engagement rate	0.55%	1.40%	0.39×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

29.7K15 May

51K4 Jun

3.4K30 Jun

1.5K9 Jul

4.9K26 Jul

4.4K27 Jul

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.60%15 May

0.35%4 Jun

0.65%30 Jun

0.65%9 Jul

0.10%26 Jul

0.45%27 Jul

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes68.0%323 in total

Reposts10.9%52 in total

Replies5.5%26 in total

Quotes2.9%14 in total

Bookmarks12.6%60 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

So pleased with this super review of my book from Australia! 4.4K views · 14 likes · 5 reposts · 1 replies 27 Jul 2026 “What emerges is not a ledger of winners and losers but a set of skilfully drawn portraits of power, self-awareness, hard choices and collective contestation.” Frances Flanagan reviews @sarahoconnor_'s We Are Not Machines https://t.co/gXWumAW8yK 4.9K views · 3 likes · 1 reposts · 0 replies 26 Jul 2026 I had a lot of fun recording this podcast about my book We Are Not Machines with @timharford.ft.com live at the Bristol economics festival - watching Tim with an audience in the palm of his hand was truly watching a master at work. https://t.co/UIa4NKzmjB 1.5K views · 7 likes · 2 reposts · 1 replies 09 Jul 2026 I'll be discussing my book We Are Not Machines with the brilliant Cosmina Dorobantu at the LSE on Tuesday 21st July at 6pm! Tickets are free if you would like to come along :) https://t.co/HDG2mHgAVE 3.4K views · 18 likes · 3 reposts · 1 replies 30 Jun 2026 Today, my book finally enters the big wide world! Exciting and also nerve-wracking! I'm really thrilled with this lovely review in The Spectator today, which describes it as "powerful and refreshing". If that sounds like YOUR cup of tea, please buy a copy! https://t.co/OQWS2pjOlo 51K views · 152 likes · 18 reposts · 8 replies 04 Jun 2026 Are you tired of the utopian/dystopian AI predictions from CEOs? Do you want to hear what's ACTUALLY happening, from the people it's actually happening TO? If so, I have good news: I felt the same, so I have worn out my shoe-leather & written this book! https://t.co/qW76MRT12 29.7K views · 129 likes · 23 reposts · 15 replies 15 May 2026