Wolfgang Blau

@wblau · London · joined 16 Jun 2008

Global Managing Partner, Sustainable Business Practice, Brunswick Group / Co-Founder, Oxford Climate Journalism Network / Prior: Condé Nast, The Guardian.

56 504Followers

7 600Following

37 607Posts total

7.6KViews on collected posts

Latest posts

Wolfgang Blau@wblau12 Jul

The owner of this platform. 605 views · 4 likes · 1 reposts · 0 replies Open on X →

Wolfgang Blau@wblau12 Jun

A trillionaire is a policy failure. In ecology, it is a sick imbalance. 594 views · 12 likes · 4 reposts · 0 replies Open on X →

Wolfgang Blau@wblau4 May

Germany‘s co-governing party SPD leaves X: https://t.co/kcsNx1FheM

314 views · 4 likes · 0 reposts · 0 replies Open on X →

Wolfgang Blau@wblau2 May

In a strange twist of planetary history, it may have taken someone as uninformed as Trump to inadvertently hasten the decline of oil and gas. 546 views · 9 likes · 1 reposts · 0 replies Open on X →

Wolfgang Blau@wblau18 Dec 2025

@wblau Congratulations on the contribution — that’s an important conversation to be part of. Where do you see AI making the most immediate impact in climate communication?@wblau 2 views · 0 likes · 0 reposts · 0 replies Open on X →

Wolfgang Blau@wblau4 Dec 2024

Happy to have contributed to this new book on the promises and perils of AI for the scientific community. My excitement about the potential of AI in climate communication is still greater than my concerns. A big 'thank you' to the U.S. National Academy of Sciences and the 5.5K views · 18 likes · 4 reposts · 2 replies Open on X →

Against accounts of the same size

1 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views605this account999median for 10K–100K

Reach, %1.07%this account3.88%median for 10K–100K

Engagement, %0.83%this account1.53%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	605	999	0.61×
Reach (views ÷ followers)	1.07%	3.88%	0.28×
Engagement rate	0.83%	1.53%	0.54×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.5K4 Dec

218 Dec

5462 May

3144 May

59412 Jun

60512 Jul

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.43%4 Dec

0.00%18 Dec

1.83%2 May

1.27%4 May

2.69%12 Jun

0.83%12 Jul

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.53%.

What the audience does

Likes74.6%47 in total

Reposts15.9%10 in total

Replies3.2%2 in total

Bookmarks6.3%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.