CMO Today

@wsjCMO · New York, NY · joined 01 Apr 2009

Marketing, advertising and media news, tailored for chief marketing officers, from The Wall Street Journal's CMO Today.

56 814Followers

37Following

24 141Posts total

2.5KViews on collected posts

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4864 Nov

6335 Nov

4612 Apr

446

4596 Jun

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.41%4 Nov

0.00%5 Nov

0.22%2 Apr

0.45%

0.22%6 Jun

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes83.3%5 in total

Replies16.7%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Everyone knows walking is good for you, and many of us count our daily steps. But is it better to take a longer walk than a comparable number of steps spread across the day? A multinational team of researchers set out to find the answer. Read more: https://t.co/S2w5FIlxZg https 459 views · 1 likes · 0 reposts · 0 replies 06 Jun 2026 · Open on X →

TBPN will help new owner OpenAI with marketing and comms but—OpenAI says—keep its editorial independence https://t.co/1w5Zg45nhf 446 views · 1 likes · 0 reposts · 1 replies 02 Apr 2026 · Open on X →

WME is selling sports-marketing agency 160over90 to Publicis Groupe https://t.co/jEpH8R3Da4 461 views · 1 likes · 0 reposts · 0 replies 02 Apr 2026 · Open on X →

Applause turned to anger when Set Active revealed its drop benefiting cancer research would donate just 2% of sales https://t.co/DjtUU0y2q3 633 views · 0 likes · 0 reposts · 0 replies 05 Nov 2025 · Open on X →

Ronald McDonald and other protected characters have already appeared in user videos on Sora 2. Now OpenAI wants brands to voluntarily upload their mascots. https://t.co/EfASoe141o 486 views · 2 likes · 0 reposts · 0 replies 04 Nov 2025 · Open on X →

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Latest posts

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