W. W. Norton & Company

@wwnorton · New York, NY · joined 13 Jun 2008

Independent Publishers Since 1923.

199 195Followers

3 016Following

19 311Posts total

10.4KViews on collected posts

Latest posts

W. W. Norton & Company@wwnorton4 Sep

Read COUNTRY OF LORDS author Kim Phillips-Fein's latest opinion piece in The New York Times. https://t.co/OrgcP3BFuF 350 views · 0 likes · 0 reposts · 0 replies Open on X →

W. W. Norton & Company@wwnorton3 Sep

"London Station is the leader in the clubhouse for this year's most authentic espionage thriller." —Best Thriller Books In stores 9.29. Preorder now. https://t.co/xTEh9Kcdj8 https://t.co/xAqAEqUlyi 483 views · 0 likes · 0 reposts · 1 replies Open on X →

W. W. Norton & Company@wwnorton3 Sep

Check out this interview with Kim Phillips-Fein about her new book COUNTRY OF LORDS on CNN: https://t.co/LQrj2II9NI 520 views · 0 likes · 0 reposts · 0 replies Open on X →

W. W. Norton & Company@wwnorton27 Aug

Congratulations @JaredHuffman! NO PROPHETS is now a New York Times bestseller. NO PROPHETS is a clear-eyed, urgent appeal to defend the secular foundations of democracy. Available wherever books are sold. https://t.co/nrHyWyOoXG https://t.co/7c02hpdMiq 3.8K views · 5 likes · 2 reposts · 0 replies Open on X →

W. W. Norton & Company@wwnorton26 Aug

"What we're going to need is a broad multi-faith, interfaith coalition if we're going to confront this threat." Representative @JaredHuffman speaks on the rise of Christian nationalism on MS NOW. https://t.co/29btqDSMYU 2.2K views · 5 likes · 4 reposts · 0 replies Open on X →

W. W. Norton & Company@wwnorton25 Aug

Read an exclusive excerpt of Natasha Singer's CODING KIDS in @nytimes! Look forward to the full book, available 9/8. https://t.co/tFKgzzLnOv 684 views · 2 likes · 1 reposts · 0 replies Open on X →

W. W. Norton & Company@wwnorton20 Aug

"Sportswriter @peter_king delivers a captivating history of modern football.…Sweeping and insightful, this is an essential portrait of America’s game." A ★ from Publishers Weekly. THE GAME, in stores 10/13. https://t.co/kdSk3AAUNL 1.1K views · 2 likes · 1 reposts · 0 replies Open on X →

W. W. Norton & Company@wwnorton18 Aug

JEAN author Madeline Dunnigan reflects on the importance of MFA programs in @guardian. https://t.co/smZk1t0aY8 1.4K views · 1 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views870this account5 983median for 100K–1M

Reach, %0.44%this account1.49%median for 100K–1M

Engagement, %0.21%this account0.93%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	870	5 983	0.15×
Reach (views ÷ followers)	0.44%	1.49%	0.29×
Engagement rate	0.21%	0.93%	0.23×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.4K18 Aug

1.1K20 Aug

68425 Aug

2.2K26 Aug

3.8K27 Aug

5203 Sep

483

3504 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.07%18 Aug

0.28%20 Aug

0.44%25 Aug

0.42%26 Aug

0.21%27 Aug

0.00%3 Sep

0.21%

0.00%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes53.6%15 in total

Reposts28.6%8 in total

Replies3.6%1 in total

Quotes3.6%1 in total

Bookmarks10.7%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.