charlota ✓
@0xCharlota · Prague · joined 24 Jun 2012
Brand design for tech startups. https://t.co/4TEDyYlFlP Niche: AI, creative tools, health tech, kids' tech, robotics.prev @IDEO @we3co. @framer partner.
14 165Followers
2 724Following
5 845Posts total
543.7KViews on collected posts
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how would you describe a brand engineer? what they do? what skills they have?
944 views · 3 likes
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me when a client rejects a concept:
I’m a fraud, I have no taste, I should quit
me when a client says “we absolutely love the branding!!”:
ok
2.8K views · 92 likes
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stoked to get the @Framer F1 keyboard by @work_louder! mechanical and programmable AND the blue matching the blue accents in my studio 🥰 https://t.co/zbBL63AmPb
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so, what are calling these?
brand mini tools?
interactive generators?
parametric design tools?
vibecoded brand systems?
visual synths?
7.8K views · 116 likes
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@0xCharlota @framer dope! @ohioaustyn articulated it well - if you don't know what you're doing all of this feels hard (it is hard!)
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@0xCharlota @framer half the battle is knowing the terminology and art direction of what to say. These are dope!
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all the interactive visual generators i've built with the @framer agent!
parametric tools, each with its own controls and its own visual logic — change the inputs, get a different design.
shapes, patterns, brand assets.
quick to build with just a few prompts, easy to share by
19.3K views · 193 likes
· 4 reposts · 7 replies
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Books that aren't about taste, but will make you better at it. 📚https://t.co/IORZiLaw4h
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Moodbooard vs Stylescapes vs Brand Concepts.
When to use what?
https://t.co/ufJ6LHllri
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Working Note with a dead simple formula to use after every client interaction to make your project mgmt easier 🧠
https://t.co/aZZQVOtw0W
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🎨10 not-so-obvious questions to ask yourself before selecting brand colours:
https://t.co/Ow5CTse2pe
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Colour Optical Compensation and why seeing two different shades of blue in one component might not be a mistake 👀
https://t.co/fiB15nPgrl
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Working Note about the fact that eyeballing things IS legitimate graphic design practice 👀
(starting with circles) https://t.co/CGmckugCw7
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Working Note about how to actually run a successful design crit with your teammates 😨
https://t.co/ZWf87HD2bs
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3 more colour formulas to inspire your next brand identity project 🎨https://t.co/LCS8kEFlEz
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Working Note on how to ask clients for the kind of feedback you actually need 👇
https://t.co/VIDVQ6c6B2
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4 books that aren't about taste, but will make you better at it.
In today's Working Notes, I want to share the books I keep coming back to.
These aren't on the usual design reading lists, but each one shows you a different side of what taste actually is: a way of seeing, https:
4.9K views · 94 likes
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How do you kick off a brand identity project?
With a moodboard? Stylescape? Or jumping straight to brand identity concepts?
Here are the differences between the three (and how I actually use them)
(hey, you DON'T have to use all of them. But it helps to have the framing in your
7.2K views · 104 likes
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Running out of ideas for brand colour palette? Here are Remix these 🎨 3 colour formulas for your next project:
https://t.co/FTGFxMBRvr
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How many brand concepts you should show to your client? And how to frame them?
Diving into this topic in my next Working Note:
https://t.co/4qY22CfqdZ
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Red is passion. Blue is trust. Green is growth.
Cool. Now what?
Before you pick a brand colour, ask what it needs to do.
🎨Here are 10 non-obvious questions I'm now asking myself before touching a palette:
(in an interactive colour swatch component made with @framer)
1. Does
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On today’s Working Notes: Eyeballing Things™ is a legitimate design practice.
This time it's about colour. 🎨
For years I'd pick a colour, apply it to both an icon and a label, and wonder why one looked heavier. Same hex code, but different visual weight.
Squinting at your http
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Eyeballing Things™ is a legitimate design practice.
No, really!
(well, okay, it's actually called Optical Alignment)
For years I felt guilty nudging something 2px without a reason I could write in a handoff note.
I remember my teammate at IDEO watching my screen asking "are
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Why you should never use pure black and what to use isntead:
https://t.co/q6vnA7wzlT
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it’s wonderful to bring your teammates in for a design crit session. right? RIGHT??
or does it usually just feel like… noise?
one person starts suggesting new ideas. another tries to choose a direction. someone else is already adjusting spacing in website's navbar.
when https:
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3 more colour formulas I keep reaching for when building brand identities in @framer.
Not specific # hex codes, but overall moods.
Dark Mode + Cool & Warm Neutrals
→ dark backdrop absorbs both warm (sand, stone, gold) and cool (slate, sage, silver) without them clashing. The
13.8K views · 386 likes
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Few typographic rules that you that you, ofc, know very well (right? right??)
https://t.co/JsOTIZJGLB
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The font licensing checklist you wish someone had given you before your first design project ✅
https://t.co/xssrCKO1Jr
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Stop asking clients "what's your feedback?"
Well, I don't mean don't ask for feedback.
Obviously you should.
But "what do you think?" is an open invitation to chaos.
I made a small cheat sheet in @Framer that you can bookmark for your next design review.
Every designer has ht
28.8K views · 836 likes
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Against accounts of the same size
8 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.
Median views849this account924median for 10K–100K
Reach, %5.99%this account3.62%median for 10K–100K
Engagement, %1.03%this account1.52%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 849 | 924 | 0.92× |
| Reach (views ÷ followers) | 5.99% | 3.62% | 1.66× |
| Engagement rate | 1.03% | 1.52% | 0.68× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
25227 May
253
249
303
295
447
19.3K26 Aug
300
538
12027 Aug
7.8K3 Sep
7544 Sep
2.8K
944
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.00%27 May
0.00%
0.00%
0.00%
0.00%
0.45%
1.07%26 Aug
1.00%
0.74%
0.83%27 Aug
1.61%3 Sep
1.19%4 Sep
3.51%
0.42%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes81.4%2 375 in total
Reposts3.7%109 in total
Replies2.2%63 in total
Quotes0.7%21 in total
Bookmarks12.0%350 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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Frequently asked questions about @0xCharlota
How many followers does @0xCharlota have?
14 165 followers.
How many posts has @0xCharlota published?
5 845 posts.
How do posts by @0xCharlota perform?
Collected posts: 57. Views: 543 720. Likes: 7 426.