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American Bankers Association

@ABABankers · Washington, DC · joined 21 May 2008

The American Bankers Association is the banking industry's champion. #AmericasBanks are helping the nation thrive—delivering jobs, growth, safety & convenience.

31 391Followers
1 763Following
24 043Posts total
3.7KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views734this account2 896median for 10K–100K
Reach, %2.34%this account9.51%median for 10K–100K
Engagement, %0.14%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7342 8960.25×
Reach (views ÷ followers)2.34%9.51%0.25×
Engagement rate0.14%1.56%0.09×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7341 Sep
806
1.2K2 Sep
477
493

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.14%1 Sep
0.62%
0.49%2 Sep
0.00%
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes38.5%5 in total
Reposts38.5%5 in total
Replies7.7%1 in total
Quotes7.7%1 in total
Bookmarks7.7%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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