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Adam Johnson

@AJInsight · New York · joined 06 Jul 2010

Portfolio Manager of the Bullseye American Ingenuity Fund and author of the weekly Bullseye Brief. Ex-BloombergTV anchor. Love to shoot, ski, paint, cook.

30 632Followers
1 650Following
11 414Posts total
6.2KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views1 013this account1 266median for 10K–100K
Reach, %3.31%this account3.99%median for 10K–100K
Engagement, %0.65%this account1.98%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 0131 2660.80×
Reach (views ÷ followers)3.31%3.99%0.83×
Engagement rate0.65%1.98%0.33×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.2K10 Aug
12
1K12 Aug
1K13 Aug
1.2K20 Aug
16
82121 Aug

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.65%10 Aug
0.00%
1.36%12 Aug
0.89%13 Aug
0.93%20 Aug
0.00%
0.37%21 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.98%.

What the audience does

Likes79.6%43 in total
Reposts7.4%4 in total
Replies7.4%4 in total
Bookmarks5.6%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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