Don Williams

@AJ_DonWilliams · Lubbock, Texas · joined 18 Aug 2010

Lubbock Avalanche-Journal sportswriter. Covering Texas Tech football, 1986- . Son of Swisher County. Skills: Juggling. Parallel parking. Occasionally, writing.

26 039Followers

1 565Following

44 520Posts total

53.8KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views3 908this account3 598median for 10K–100K

Reach, %15.01%this account11.59%median for 10K–100K

Engagement, %0.64%this account1.38%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	3 908	3 598	1.09×
Reach (views ÷ followers)	15.01%	11.59%	1.29×
Engagement rate	0.64%	1.38%	0.46×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

28.6K31 Aug

17.2K

3.9K

2.4K3 Sep

1.6K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.25%31 Aug

0.31%

0.64%

1.14%3 Sep

0.73%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.38%.

What the audience does

Likes83.9%161 in total

Reposts7.3%14 in total

Replies5.7%11 in total

Quotes2.1%4 in total

Bookmarks1.0%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Camera crews and filmmakers have been following the Texas Tech football team since January. The exclusive interviews and behind-the-scenes footage are getting ready to drop on Sept. 4. Tech coaches and players are looking forward to the 4-part docuseries. https://t.co/NkorwlkBnA 1.6K views · 10 likes · 2 reposts · 0 replies 03 Sep 2026 Between January 2018 and December 2024, seven programs hired Shiel Wood. The craziest story from all the moves? Briefly living in an Airbnb pool house outside of Troy. "The spiral staircase, especially with (a 2-year-old), didn't have my wife too happy." https://t.co/WgFfnOqy8r 2.4K views · 26 likes · 1 reposts · 0 replies 03 Sep 2026 The Texas Tech offense has a new toy in former BC and Florida State quarterback Tommy Castellanos. Here's how Joey McGuire and Mack Leftwich see the Red Raiders using him. https://t.co/AGnb1OUyEy 3.9K views · 21 likes · 2 reposts · 1 replies 31 Aug 2026 So, for all the praise true freshman LaDamion Guyton's earned from coaches over the past month, he won't start his first college game. 17.2K views · 42 likes · 1 reposts · 9 replies 31 Aug 2026 Joey McGuire indicates that Trey White is "week to week" with a knee problem. For Saturday, Adam Trick would move to White's spot at boundary edge and another upperclassman, Ansel Nedore or Jamond Mathis, would start at the field edge. 28.6K views · 62 likes · 8 reposts · 1 replies 31 Aug 2026