Aaron Back

@AaronBack · New York, NY · joined 02 Apr 2009

Global Editor of The Wall Street Journal's Heard on the Street column. Previously with @wsj in Beijing and Hong Kong.

10 253Followers

2 933Following

21 841Posts total

251.7KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views423this account1 756median for 10K–100K

Reach, %4.13%this account5.38%median for 10K–100K

Engagement, %0.36%this account1.75%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	423	1 756	0.24×
Reach (views ÷ followers)	4.13%	5.38%	0.77×
Engagement rate	0.36%	1.75%	0.21×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

128.2K27 Aug

270

533

366

42331 Aug

121.5K

375

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.20%27 Aug

2.22%

0.94%

0.00%

0.71%31 Aug

0.37%

0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.75%.

What the audience does

Likes80.0%568 in total

Reposts8.2%58 in total

Replies8.7%62 in total

Quotes3.1%22 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Describing a tactical action with a metaphor that perfectly illustrates the problem with your overall strategy 375 views · 0 likes · 0 reposts · 0 replies 31 Aug 2026 One U.S. official said the idea behind the plan is to reduce the risk of Iranian attacks on oil tankers, U.S. Navy ships and Air Force aircraft — to "mow the lawn," as this person put it 121.5K views · 357 likes · 39 reposts · 32 replies 31 Aug 2026 Bessent on bond market interventions: "I don’t believe I can change the equilibrium price. But nothing is ever in equilibrium. You are either moving from equilibrium or away from equilibrium. And financial journalists’…job and hedge fund managers’ job is to speed things up." 423 views · 1 likes · 1 reposts · 1 replies 31 Aug 2026 👀 366 views · 0 likes · 0 reposts · 0 replies 27 Aug 2026 Nvidia's supply chain commitments more than doubled in a single quarter to $279 billion. The company is now getting defensive about its customer financing. But risk scenarios aren't that hard to imagine: https://t.co/BjVYRVg53o 533 views · 3 likes · 1 reposts · 1 replies 27 Aug 2026 Deficits matter again. They are just too big to ignore, and the Fed is no longer helping markets look past them. https://t.co/hSnJErre5C 270 views · 3 likes · 2 reposts · 1 replies 27 Aug 2026 FED'S GOOLSBEE: POLITICAL PRESSURE ON FED 'PUTS ME ON EDGE' 128.2K views · 204 likes · 15 reposts · 27 replies 27 Aug 2026