Acquired Podcast ✓

@AcquiredFM · Seattle + SF · joined 19 Oct 2015

Every company has a story. Acquired tells the definitive history and strategy of the world's greatest companies. Hosted by @gilbert and @djrosent.

87 497Followers

126Following

4 199Posts total

397.7KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views4 814this account3 598median for 10K–100K

Reach, %5.50%this account11.59%median for 10K–100K

Engagement, %1.33%this account1.38%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	4 814	3 598	1.34×
Reach (views ÷ followers)	5.50%	11.59%	0.47×
Engagement rate	1.33%	1.38%	0.96×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

357.5K10 May

2.2K

9.6K16 May

7.8K27 Aug

8.8K28 Aug

159

6.7K31 Aug

4.8K1 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.65%10 May

1.24%

0.83%16 May

1.29%27 Aug

1.76%28 Aug

0.63%

3.45%

1.44%31 Aug

1.33%1 Sep

0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.38%.

What the audience does

Likes81.9%2 526 in total

Reposts3.1%96 in total

Replies4.9%151 in total

Quotes2.0%63 in total

Bookmarks8.0%248 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@AcquiredFM The arrival of College Sports Networks was a disaster. 9 views · 0 likes · 0 reposts · 0 replies 01 Sep 2026 Fascinating to look at the number of outstanding shares for $DIS over the years. You can barely see the dilution from buying Pixar, Marvel, and Lucasfilm since they were concurrently doing buybacks at such a furious pace. (Funded by ESPN profits!) https://t.co/qpO8vgLWC8 4.8K views · 61 likes · 2 reposts · 1 replies 01 Sep 2026 Our PDF companion for Disney Part II is now complete. We... went a little overboard this time :) https://t.co/QPz3UKNfc9 6.7K views · 82 likes · 8 reposts · 5 replies 31 Aug 2026 @AcquiredFM This is so crazy! It goes back to the best acquisition Disney ever made was the abc / espn deal…. 58 views · 1 likes · 0 reposts · 1 replies 28 Aug 2026 @AcquiredFM If Disney could shed some of the woke culture there it would be SOOOO great. South Park hit the nail on the head. https://t.co/0XG4hyJ2ox 159 views · 1 likes · 0 reposts · 0 replies 28 Aug 2026 One of the big takeaways from our Disney Part II episode is that ESPN's profits funded the entire rest of the company. For decades. Here it is illustrated. Cable networks (most of which was ESPN) reached 59% of total profits in 2011!! https://t.co/4wlexZ7BW3 8.8K views · 142 likes · 8 reposts · 4 replies 28 Aug 2026 Say what you will about the early losses from building Disney+, but it is now a very real business. https://t.co/Z0ZBR7Oq4N 7.8K views · 95 likes · 4 reposts · 2 replies 27 Aug 2026 And now... @Spotify! https://t.co/D1M5Ylt1Va 9.6K views · 71 likes · 3 reposts · 6 replies 16 May 2024 @AcquiredFM @ApplePodcasts This must be what it feels like to have that band you've been following for a long time headline a show at MSG. Wearing my ACQ dad hat with some extra pride today! 2.2K views · 27 likes · 0 reposts · 0 replies 10 May 2024 Acquired is the #1 show on @ApplePodcasts across all categories. Holy. https://t.co/2fukIqKEnj 357.5K views · 2K likes · 71 reposts · 132 replies 10 May 2024