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Acquired Podcast ✓

@AcquiredFM · Seattle + SF · joined 19 Oct 2015

Every company has a story. Acquired tells the definitive history and strategy of the world's greatest companies. Hosted by @gilbert and @djrosent.

88 347Followers
126Following
4 227Posts total
457.8KViews on collected posts

Latest posts

It is one of the wilder facts in business history that Home Depot froze all new store openings and then nearly doubled per-store revenue over the next decade. https://t.co/g8WhMnJbdW
36.3K views · 649 likes · 20 reposts · 9 replies Open on X →
A little deleted scene from our Home Depot episode: https://t.co/mt2lCDQEVd
0:42
6.9K views · 64 likes · 1 reposts · 1 replies Open on X →
Amazing night with all of you and our friends at @sentry. Thanks to everyone who came out for our 2026 community meetup! https://t.co/63gjBlN9Rc
8.6K views · 71 likes · 6 reposts · 5 replies Open on X →
Live in the @WSJ now: Our piece on how Home Depot became larger than anyone ever could have imagined. https://t.co/fV265tmrNZ 5.4K views · 65 likes · 7 reposts · 2 replies Open on X →
@AcquiredFM The arrival of College Sports Networks was a disaster. 9 views · 0 likes · 0 reposts · 0 replies Open on X →
Fascinating to look at the number of outstanding shares for $DIS over the years. You can barely see the dilution from buying Pixar, Marvel, and Lucasfilm since they were concurrently doing buybacks at such a furious pace. (Funded by ESPN profits!) https://t.co/qpO8vgLWC8 4.8K views · 61 likes · 2 reposts · 1 replies Open on X →
Our PDF companion for Disney Part II is now complete. We... went a little overboard this time :) https://t.co/QPz3UKNfc9 6.7K views · 82 likes · 8 reposts · 5 replies Open on X →
@AcquiredFM This is so crazy! It goes back to the best acquisition Disney ever made was the abc / espn deal…. 58 views · 1 likes · 0 reposts · 1 replies Open on X →
@AcquiredFM If Disney could shed some of the woke culture there it would be SOOOO great. South Park hit the nail on the head. https://t.co/0XG4hyJ2ox 159 views · 1 likes · 0 reposts · 0 replies Open on X →
One of the big takeaways from our Disney Part II episode is that ESPN's profits funded the entire rest of the company. For decades. Here it is illustrated. Cable networks (most of which was ESPN) reached 59% of total profits in 2011!! https://t.co/4wlexZ7BW3 8.8K views · 142 likes · 8 reposts · 4 replies Open on X →
Say what you will about the early losses from building Disney+, but it is now a very real business. https://t.co/Z0ZBR7Oq4N 7.8K views · 95 likes · 4 reposts · 2 replies Open on X →
And now... @Spotify! https://t.co/D1M5Ylt1Va 9.6K views · 71 likes · 3 reposts · 6 replies Open on X →
@AcquiredFM @ApplePodcasts This must be what it feels like to have that band you've been following for a long time headline a show at MSG. Wearing my ACQ dad hat with some extra pride today! 2.2K views · 27 likes · 0 reposts · 0 replies Open on X →
Acquired is the #1 show on @ApplePodcasts across all categories. Holy. https://t.co/2fukIqKEnj
360.4K views · 2K likes · 72 reposts · 132 replies Open on X →

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views6 660this account924median for 10K–100K
Reach, %7.54%this account3.62%median for 10K–100K
Engagement, %1.33%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post6 6609247.21×
Reach (views ÷ followers)7.54%3.62%2.08×
Engagement rate1.33%1.52%0.87×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

360.4K10 May
2.2K
9.6K16 May
7.8K27 Aug
8.8K28 Aug
159
58
6.7K31 Aug
4.8K1 Sep
9
5.4K18 Sep
8.6K
6.9K20 Sep
36.3K21 Sep

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.64%10 May
1.24%
0.83%16 May
1.29%27 Aug
1.76%28 Aug
0.63%
3.45%
1.44%31 Aug
1.33%1 Sep
0.00%
1.36%18 Sep
0.98%
0.96%20 Sep
1.87%21 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes81.9%3 378 in total
Reposts3.2%131 in total
Replies4.1%168 in total
Quotes1.6%65 in total
Bookmarks9.3%385 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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