Allan Peters ✓

@AllanPeters · Minneapolis, MN · joined 03 Jul 2008

Partner / CCO at Peters Design Co. Logo Designer. Brand Builder. Author. Order "Logos That Last" on Amazon.

58 621Followers

1 398Following

17 437Posts total

11.4MViews on collected posts

Latest posts

Allan Peters ✓@AllanPeters19h

Check out this incredible review of my book Logos That Last by @edwardcreates - you can pick up a copy of my book here: https://t.co/UtrEkoWqJl https://t.co/JquyUOtroM

1:08

12.4K views · 186 likes · 9 reposts · 6 replies Open on X →

Allan Peters ✓@AllanPeters7 Sep

Let's fix 3 logos. Which fix do you like best? Marvel, Gatorade or Citi? https://t.co/jF8zr4EFvI

2:25

178.4K views · 5.6K likes · 194 reposts · 185 replies Open on X →

Allan Peters ✓@AllanPeters6 Sep

@AllanPeters Nope. 👎 I’m sorry you did not improve on any of these. Lols. I mean you had really cool concepts but it misses the main point of branding. Communication. None of your ideas communicate instaneously what the company wants you to know. Your ideas are abstract and I lit 47.5K views · 386 likes · 0 reposts · 10 replies Open on X →

Allan Peters ✓@AllanPeters6 Sep

A few months ago, my buddy @barnarddotco sent me a DM letting me know that Will Patterson and @theChrisDo made a video about how to combat the age of Al in graphic design, and Chris used my reels as an example of how to stay human and analog while still promoting your company to

1:27

50K views · 969 likes · 38 reposts · 12 replies Open on X →

Allan Peters ✓@AllanPeters6 Sep

Let's fix 3 logos. Which fix do you like best? Switch 2, U-Haul or Jet Financial? https://t.co/yVyy4isq06

2:27

1.9M views · 15.2K likes · 594 reposts · 359 replies Open on X →

Allan Peters ✓@AllanPeters6 Sep

@AllanPeters All 3 of those look at least 1billion times better 65.6K views · 1.5K likes · 2 reposts · 3 replies Open on X →

Allan Peters ✓@AllanPeters6 Sep

Let's fix 3 major brands. Which is your favorite fix? Disney+, 47 Brand or Kind? Which major logo should I fix next? https://t.co/F5CRc7sSfM

2:30

9.2M views · 38.3K likes · 1.4K reposts · 1K replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views65 649this account877median for 10K–100K

Reach, %111.99%this account3.25%median for 10K–100K

Engagement, %1.63%this account2.00%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	65 649	877	74.9×
Reach (views ÷ followers)	111.99%	3.25%	34.5×
Engagement rate	1.63%	2.00%	0.81×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.2M6 Sep

65.6K

1.9M

50K

47.5K

178.4K7 Sep

12.4K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.45%6 Sep

2.22%

0.86%

2.05%

0.83%

3.39%7 Sep

1.63%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes76.6%62 046 in total

Reposts2.7%2 227 in total

Replies2.0%1 595 in total

Quotes0.8%659 in total

Bookmarks17.9%14 461 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Similar accounts