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Allan Peters ✓

@AllanPeters · Minneapolis, MN · joined 03 Jul 2008

Partner / CCO at Peters Design Co. Logo Designer. Brand Builder. Author. Order "Logos That Last" on Amazon.

68 069Followers
1 398Following
17 442Posts total
455.9KViews on collected posts

Latest posts

Check out this incredible review of my book Logos That Last by @edwardcreates - you can pick up a copy of my book here: https://t.co/UtrEkoWqJl https://t.co/JquyUOtroM
1:08
12.4K views · 186 likes · 9 reposts · 6 replies Open on X →
Let's fix 3 logos. Which fix do you like best? Marvel, Gatorade or Citi? https://t.co/jF8zr4EFvI
2:25
178.4K views · 5.6K likes · 194 reposts · 185 replies Open on X →
@AllanPeters I have a project for you. DM me 95.9K views · 1.9K likes · 13 reposts · 34 replies Open on X →
@AllanPeters Nope. 👎 I’m sorry you did not improve on any of these. Lols. I mean you had really cool concepts but it misses the main point of branding. Communication. None of your ideas communicate instaneously what the company wants you to know. Your ideas are abstract and I lit 50.7K views · 406 likes · 0 reposts · 10 replies Open on X →
A few months ago, my buddy @barnarddotco sent me a DM letting me know that Will Patterson and @theChrisDo made a video about how to combat the age of Al in graphic design, and Chris used my reels as an example of how to stay human and analog while still promoting your company to
1:27
50K views · 969 likes · 38 reposts · 12 replies Open on X →
@AllanPeters All 3 of those look at least 1billion times better 68.5K views · 1.5K likes · 2 reposts · 3 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views59 602this account924median for 10K–100K
Reach, %87.56%this account3.62%median for 10K–100K
Engagement, %2.06%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post59 60292464.5×
Reach (views ÷ followers)87.56%3.62%24.2×
Engagement rate2.06%1.52%1.36×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

68.5K6 Sep
50K
50.7K
95.9K7 Sep
178.4K
12.4K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.23%6 Sep
2.05%
0.82%
2.08%7 Sep
3.39%
1.63%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes83.5%10 639 in total
Reposts2.0%256 in total
Replies2.0%250 in total
Quotes0.5%58 in total
Bookmarks12.1%1 540 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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