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Andrew Gould ✓

@AndrewWriteCopy · Focus on the fundamentals · joined 15 Oct 2021

Direct response copy and strategy since 2009.

40 584Followers
159Following
101 071Posts total
7.8KViews on collected posts

Latest posts

Quick Copywriting Tip Don't be timid. Confidence sells. So not: • We think this might possibly help with some of your issues. Instead: • This will solve your problem. 857 views · 36 likes · 1 reposts · 7 replies Open on X →
@AndrewWriteCopy The ONE huge mistake from my early years was never following up or being explicit with clients to find out how well my copy did. I would often just move on and look for the next job, then a year or two later I'd find out they're still using my copy. 77 views · 3 likes · 0 reposts · 1 replies Open on X →
@AndrewWriteCopy Had my first $1,000 day in the Warrior Forum with a WSO. I think was back in 2008 or 09, was about using Squidoo for SEO lolz. 206 views · 5 likes · 0 reposts · 1 replies Open on X →
@AndrewWriteCopy I love this, Andrew, thanks for sharing. What your DM lacks in glitz and creativity it gains in sound structure and clarity. Here is my reverse-engineered read on its structure: 1. Here is the reason why I'm reaching out, and here's how it's a good deal for yo 112 views · 3 likes · 0 reposts · 1 replies Open on X →
Here’s how I got my first client: Someone posted on the Warrior Forum they wanted a sales page rewritten. This was the DM I sent them. It’s far from great, but it got me the job. And though the client said he liked my work, he never got back to me with how well it did. https:
3K views · 87 likes · 3 reposts · 20 replies Open on X →
@AndrewWriteCopy This guy steals your girl and there's nothing you can do to stop it 151 views · 4 likes · 0 reposts · 1 replies Open on X →
@AndrewWriteCopy I've never seen a white guy age so little 61 views · 4 likes · 0 reposts · 1 replies Open on X →
@AndrewWriteCopy ^ what the control sees before it gets beaten 94 views · 7 likes · 0 reposts · 1 replies Open on X →
I don't have many picture of younger me. But I found this from when I was 19. I've barely changed... https://t.co/w3k0PkDfSO
1.8K views · 61 likes · 0 reposts · 20 replies Open on X →
It's Friday night... And I'm playing Lego Batman: Legacy of the Dark Knight. The combat's on the repetitive side, but everything else is excellent and it looks amazing. Then if I've got time I'll watch a movie later. Enjoy your evening! https://t.co/ZbPmUf63sK
1.4K views · 41 likes · 0 reposts · 13 replies Open on X →
THREAD OF THREADS I've been writing copy and optimising conversions since 2009. Now I want to help you raise your game. Follow me to learn about: Writing Marketing Persuasion Copywriting Conversion optimisation (Continually updated) // THREAD // 0 views · 1.7K likes · 265 reposts · 110 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views178this account924median for 10K–100K
Reach, %0.44%this account3.62%median for 10K–100K
Engagement, %4.07%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1789240.19×
Reach (views ÷ followers)0.44%3.62%0.12×
Engagement rate4.07%1.52%2.68×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.4K4 Sep
1.8K5 Sep
94
61
151
3K6 Sep
112
206
77
8577 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

3.74%4 Sep
4.40%5 Sep
8.51%
8.20%
3.31%
3.69%6 Sep
3.57%
2.91%
5.19%
5.13%7 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes72.5%251 in total
Reposts1.2%4 in total
Replies19.1%66 in total
Quotes0.3%1 in total
Bookmarks6.9%24 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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