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BBC Archive

@BBCArchive

Official account of the @BBC Archive. Unless otherwise stated, images and videos are ©BBC.

292 169Followers
6 036Following
19 225Posts total
22.1KViews on collected posts

Latest posts

@BBCArchive @WilliamShatner The GOAT! 🖖 46 views · 1 likes · 0 reposts · 0 replies Open on X →
@BBCArchive This is such a joyous interview. Clive was so good at this stuff. 57 views · 2 likes · 0 reposts · 0 replies Open on X →
@BBCArchive Fun detail hiding in that 1991 story: whatever Klingon Shatner taught Clive James wasn’t from the original series at all, since Klingons never spoke their own language on screen back in 1966. Klingon as an actual language was invented starting in 1984 for Star Trek II 230 views · 5 likes · 0 reposts · 1 replies Open on X →
#OnThisDay 1966: Star Trek boldly premiered in US, two days after it had been first shown in Canada. In 1991, star of the show William Shatner reminisced about his time aboard the Enterprise, and he even taught Clive James some Klingon. https://t.co/Pg4SLXk7O4
4:30
21.8K views · 344 likes · 74 reposts · 6 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views144this account6 028median for 100K–1M
Reach, %0.05%this account1.90%median for 100K–1M
Engagement, %2.39%this account1.16%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post1446 0280.02×
Reach (views ÷ followers)0.05%1.90%0.03×
Engagement rate2.39%1.16%2.07×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

21.8K8 Sep
230
57
469 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.94%8 Sep
2.61%
3.51%
2.17%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.16%.

What the audience does

Likes70.4%352 in total
Reposts14.8%74 in total
Replies1.4%7 in total
Bookmarks13.4%67 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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