BBC Breakfast ✓

@BBCBreakfast · MediaCityUK, Salford · joined 13 May 2010

UK's most watched morning programme. Join 5 million viewers waking up every day with the BAFTA & RTS winning show from 6am on BBC One ⏰ #BBCBreakfast

614 164Followers

484Following

93 854Posts total

18.4KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views2 114this account22 159median for 100K–1M

Reach, %0.34%this account6.71%median for 100K–1M

Engagement, %0.56%this account1.18%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 114	22 159	0.10×
Reach (views ÷ followers)	0.34%	6.71%	0.05×
Engagement rate	0.56%	1.18%	0.48×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

11K2 Sep

2.1K3 Sep

2.6K

1.8K

975

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.39%2 Sep

0.80%3 Sep

1.09%

0.56%

0.51%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes34.6%37 in total

Reposts12.1%13 in total

Replies45.8%49 in total

Quotes3.7%4 in total

Bookmarks3.7%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

A drop in small boats illegally reaching the UK is forcing people smuggling gangs to adopt new tactics, a BBC investigation has found. On #BBCBreakfast BBC Paris correspondent James Waterhouse explained that more "mega-dinghies" are being prepared, because of a shortage of boats 975 views · 3 likes · 0 reposts · 2 replies 03 Sep 2026 'Mr Burnham has been on what I call a soggy trampoline, he's had a small bounce' Richard Tice, deputy leader of Reform UK, spoke to #BBCBreakfast at the start of their party conference in Birmingham https://t.co/XDofcXHAtk https://t.co/t9wkVJTddy 1.8K views · 3 likes · 1 reposts · 6 replies 03 Sep 2026 DIY store B&Q and the fast food chain Five Guys are among hundreds of UK businesses named by the government for paying staff below the minimum wage. On #BBCBreakfast looked at the details about more than 600 employers who were ordered to pay affected workers the outstanding 2.6K views · 12 likes · 8 reposts · 7 replies 03 Sep 2026 Andy Burnham will host President Macron in Downing Street as the two leaders discuss measures to increase the number of police officers on the French coast in order to try to stop the migrants. Chief political correspondent Henry Zeffman had more details on #BBCBreakfast https:/ 2.1K views · 6 likes · 1 reposts · 10 replies 03 Sep 2026 There has been a sharp rise in children and young people - some as young as six - attending A&E units in England in a mental health crisis. On #BBCBreakfast Jon & Sally spoke to the Royal College of Paediatrics and Child Health after their analysis revealed that the numb 11K views · 13 likes · 3 reposts · 24 replies 02 Sep 2026