Businessweek ✓

@BW · Homes, screens, and stores · joined 20 Aug 2009

A compass for the changing world of money, power and technology. Bw Daily: https://t.co/2ntK5Q4bo8

2 289 531Followers

575Following

198 453Posts total

51.2KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 1M–10M follower range. ordinary reach for its size, weaker reaction than most.

Median views7 998this account9 177median for 1M–10M

Reach, %0.35%this account0.39%median for 1M–10M

Engagement, %0.05%this account1.33%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	7 998	9 177	0.87×
Reach (views ÷ followers)	0.35%	0.39%	0.90×
Engagement rate	0.05%	1.33%	0.04×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

16.5K4 Sep

12.8K

5.9K

7K5 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.02%4 Sep

0.00%

0.09%

0.10%

0.04%

0.06%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.33%.

What the audience does

Likes39.4%13 in total

Reposts36.4%12 in total

Replies6.1%2 in total

Quotes6.1%2 in total

Bookmarks12.1%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

The collision of weight-loss drugs, AI and social media has put today’s young people in a uniquely dangerous position https://t.co/YgQKCdQgrg 7K views · 1 likes · 2 reposts · 1 replies 05 Sep 2026 · Open on X →

Lululemon lowered its full-year outlook for a second straight quarter, reflecting one of many challenges incoming CEO Heidi O’Neill faces when she takes over the top job next week. https://t.co/CzQtVoX58E 9K views · 1 likes · 3 reposts · 0 replies 04 Sep 2026 · Open on X →

On this episode of Everybody’s Business, we discuss the company’s new CEO and consumer strategy. Also, the political price being paid for science. https://t.co/TXqZ6eGcOu 5.9K views · 2 likes · 4 reposts · 0 replies 04 Sep 2026 · Open on X →

TikTok refused to show US senators its confidential report about a teen’s death by suicide. Bloomberg Businessweek is making it public. https://t.co/D0tH51LsTO 12.8K views · 6 likes · 3 reposts · 0 replies 04 Sep 2026 · Open on X →

@BW A skeleton crew indeed - talk about a bone-to-be-done situation 😂💀 27 views · 0 likes · 0 reposts · 0 replies 04 Sep 2026 · Open on X →

When Spirit Airlines shut down, a skeleton crew faced the daunting task of dismantling the low-cost carrier and disposing of its remains https://t.co/CV7q9FPg1G 16.5K views · 3 likes · 0 reposts · 1 replies 04 Sep 2026 · Open on X →