Baylor University

@Baylor · Waco, Texas · joined 16 Feb 2009

Official account of Baylor University. Preparing graduates for worldwide leadership & service since our founding by the Republic of Texas in 1845. #SicEm

112 654Followers

377Following

33 201Posts total

13.3KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views2 719this account22 159median for 100K–1M

Reach, %2.41%this account6.71%median for 100K–1M

Engagement, %0.72%this account1.18%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 719	22 159	0.12×
Reach (views ÷ followers)	2.41%	6.71%	0.36×
Engagement rate	0.72%	1.18%	0.61×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.2K1 Sep

3.5K2 Sep

2.2K

2.7K

1.7K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.05%1 Sep

0.72%2 Sep

0.28%

0.22%

0.75%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes83.7%72 in total

Reposts4.7%4 in total

Replies8.1%7 in total

Quotes1.2%1 in total

Bookmarks2.3%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

PARENTS: Time to make your plans for #BaylorFamily Weekend! Get your tickets now for: 🏈 @BUFootball vs. La. Tech: https://t.co/DVABnYNHdB 🎤 After Dark variety show: https://t.co/J3mXRo7dvc 🍽️ Taste of Waco: https://t.co/J3mXRo7dvc Full weekend details: ➡️ https://t.co/KY8dOFl7U 1.7K views · 10 likes · 1 reposts · 2 replies 02 Sep 2026 The Baylor Alert system uses a wide variety of methods to communicate about campus emergencies. 🚨 BU students & employees are automatically enrolled, and can update contact info online. Parents & visitors can opt in -- here's how: https://t.co/A3SyF3S910 2.7K views · 5 likes · 0 reposts · 1 replies 02 Sep 2026 Baylor researchers are part of a $30 million @NSF grant to establish a new center focused on one of science’s most complex problems. A better understanding of turbulence could benefit research worldwide on fusion energy, astrophysics & hypersonic flight: https://t.co/voiBRZ 2.2K views · 6 likes · 0 reposts · 0 replies 02 Sep 2026 Big fall ahead for @BaylorUConcerts! 🐻🎤 Learn more & get tickets: ➡️ https://t.co/wb7HIzqaMj https://t.co/rdcIXPuwxs 3.5K views · 18 likes · 2 reposts · 4 replies 02 Sep 2026 New year, new look for @BaylorMoodySOE! Signage with the school's new official name (announced earlier this year) was unveiled today outside Marrs McLean Science. Thank you, Moody Foundation, for your generous support of the School of Ed! 🐻🍎 https://t.co/71DWLcnB5L 3.2K views · 33 likes · 1 reposts · 0 replies 01 Sep 2026