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Belgian Defence

@BelgiumDefence · HQ Brussels, Belgium · joined 29 Aug 2016

Official account of the Belgian Defence / Officiële account van de Belgische Defensie / Compte officiel de la Défense belge

35 270Followers
377Following
6 449Posts total
8KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views1 472this account2 578median for 10K–100K
Reach, %4.17%this account7.77%median for 10K–100K
Engagement, %3.04%this account1.47%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 4722 5780.57×
Reach (views ÷ followers)4.17%7.77%0.54×
Engagement rate3.04%1.47%2.07×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.3K26 Aug
1.8K27 Aug
1.6K
41
1.3K29 Aug
1.9K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.58%26 Aug
4.42%27 Aug
5.09%
0.00%
3.00%29 Aug
3.09%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes81.7%245 in total
Reposts12.0%36 in total
Replies2.3%7 in total
Quotes1.7%5 in total
Bookmarks2.3%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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