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Ben Mullin

@BenMullin · Manhattan, NY · joined 06 Nov 2010

@nytimes media reporter | Signal: benmullin.13 | benjamin.mullin@nytimes.com

36 721Followers
8 435Following
29 719Posts total
167.6KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views17 519this account3 383median for 10K–100K
Reach, %47.71%this account10.96%median for 10K–100K
Engagement, %0.46%this account1.40%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post17 5193 3835.18×
Reach (views ÷ followers)47.71%10.96%4.35×
Engagement rate0.46%1.40%0.33×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

16.9K2 Sep
8.2K
5.3K
20.3K
98.7K3 Sep
18.1K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.43%2 Sep
0.49%
0.93%
0.17%
0.25%3 Sep
0.99%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes64.5%454 in total
Reposts17.2%121 in total
Replies2.7%19 in total
Quotes4.7%33 in total
Bookmarks10.9%77 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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