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The Boeing Company

@Boeing · Arlington, VA · joined 18 Mar 2009

Official X of The Boeing Company. Dedicated to advancing aerospace technology by investing in our people and encouraging innovation at every turn.

686 437Followers
256Following
6 271Posts total
125.7KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers of the same size.

Median views24 432this account21 891median for 100K–1M
Reach, %3.56%this account6.81%median for 100K–1M
Engagement, %0.86%this account1.14%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post24 43221 8911.12×
Reach (views ÷ followers)3.56%6.81%0.52×
Engagement rate0.86%1.14%0.76×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

23.5K27 Jul
24.4K
26.8K28 Jul
27.1K10 Aug
23.9K27 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.45%27 Jul
0.86%
1.19%28 Jul
2.08%10 Aug
0.70%27 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes66.5%940 in total
Reposts17.3%244 in total
Replies12.4%175 in total
Quotes0.5%7 in total
Bookmarks3.4%48 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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