BrandAI ✓

@Brand · Palo Alto, CA | London · joined 02 Feb 2012

BrandAI: Structured for AI. Powered by Brand Equity.

620 417Followers

235 799Following

9 811Posts total

52.3KViews on collected posts

Latest posts

15 years ago, the talent landscape in Silicon Valley was defined by foreign-born talent and the hyper-concentration of global STEM elites in the Bay Area, with 64% of foreign talent holding a B.A. or higher in science and engineering. Today, as we enter the AGI era, the https://t 2.6K views · 7 likes · 0 reposts · 0 replies 07 Sep 2026 · Open on X →

Desigual’s Political Gamble in a Period of Decline. Judging by its revenue figures and brand trajectory, Desigual’s golden age is clearly behind it. Vivian Wilson, Elon Musk’s estranged transgender daughter, stars in Desigual’s Fall 2026 campaign, Born to Disobey. In the https:// 11.5K views · 8 likes · 3 reposts · 0 replies 06 Sep 2026 · Open on X →

Building a world-class brand can take decades. Stripping it of its aura may take only a few years. In 2018, Nike made Colin Kaepernick, the highly polarizing figure behind the national-anthem kneeling protest, the face of its 30th-anniversary “Just Do It” campaign. Since then, ht 14K views · 10 likes · 2 reposts · 0 replies 06 Sep 2026 · Open on X →

Generative AI has slashed advertising costs but created a serious risk: brand dilution. Overreliance on AI-generated advertising can erode brand value by turning creative content into an abundant commodity and weakening the distinctiveness, authenticity, and emotional resonance h 8.9K views · 10 likes · 0 reposts · 1 replies 06 Sep 2026 · Open on X →

Whether in product design, brand creativity, or business model disruption, human imagination remains indispensable, even in the age of AI. As Albert Einstein noted, "Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire ht 15.4K views · 13 likes · 6 reposts · 0 replies 04 Sep 2026 · Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views11 489this account4 388median for 100K–1M

Reach, %1.85%this account1.63%median for 100K–1M

Engagement, %0.12%this account1.28%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	11 489	4 388	2.62×
Reach (views ÷ followers)	1.85%	1.63%	1.14×
Engagement rate	0.12%	1.28%	0.10×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

15.4K4 Sep

8.9K6 Sep

14K

11.5K

2.6K7 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.12%4 Sep

0.12%6 Sep

0.09%

0.10%

0.27%7 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.28%.

What the audience does

Likes46.2%48 in total

Reposts10.6%11 in total

Replies1.0%1 in total

Bookmarks42.3%44 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.