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Brilliant Earth

@BrilliantEarth · San Francisco, CA · joined 11 Mar 2009

Ethical. Stunning. One-of-a-kind. Engagement rings and fine jewelry for the conscious consumer.

67 309Followers

224Following

8 769Posts total

1KViews on collected posts

Latest posts

Brilliant Earth@BrilliantEarth22 Sep

Wedding season has entered the chat. Which bridal stack are you choosing? 1, 2, or 3? 💍 The engagement ring: Bezel Atelier Solitaire Ring in 18K Yellow Gold set with a Pear Lab Diamond Build your dream bridal stack. https://t.co/0UqhuUT7kL https://t.co/LrGaDUDh8V

0:07

70 views · 0 likes · 0 reposts · 0 replies Open on X →

Brilliant Earth@BrilliantEarth22 Sep

Color diamonds are having a moment. Malibu Blue or Pacific Green? Both proof that color is the new classic. Drop your pick below. 💙💚 Shop our colored diamonds. https://t.co/yzROy0kGfh https://t.co/toc5WYFJlj

0:04

137 views · 0 likes · 0 reposts · 0 replies Open on X →

Brilliant Earth@BrilliantEarth21 Sep

We kept it a secret as long as we could. The Elizabeth Taylor collection is dropping this week. You won't want to miss it. https://t.co/YLXXABV5V9

0:09

271 views · 0 likes · 0 reposts · 0 replies Open on X →

Brilliant Earth@BrilliantEarth21 Sep

Part 6: Unique Gemstones Sunstone, but make it apple cider. This one’s giving fall in a stone. 🍂 Save this for your cozy season era. Find your perfect gemstone for fall. https://t.co/qlV2Wyqs7l https://t.co/RmLoAFS7F3

0:19

346 views · 4 likes · 0 reposts · 0 replies Open on X →

Brilliant Earth@BrilliantEarth15 Sep

The seasons are changing and so are jewelry trends. Shop our fall edit. https://t.co/2qznEv7WSv https://t.co/5722P43ukq

0:09

223 views · 0 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views223this account924median for 10K–100K

Reach, %0.33%this account3.62%median for 10K–100K

Engagement, %0.00%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	223	924	0.24×
Reach (views ÷ followers)	0.33%	3.62%	0.09×
Engagement rate	0.00%	1.52%	0.00×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

22315 Sep

34621 Sep

271

13722 Sep

70

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.00%15 Sep

1.16%21 Sep

0.00%

0.00%22 Sep

0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes66.7%4 in total

Bookmarks33.3%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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