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Brownells, Inc.

@BrownellsInc · Grinnell, IA · joined 03 Feb 2009

Brownells is the world’s leading source for guns, gun parts & accessories, ammo, gunsmithing tools, survival gear and more.

264 216Followers
3 954Following
20 531Posts total
111.6KViews on collected posts

Latest posts

*night vision noises* https://t.co/HrLQ39qdzA
5.8K views · 154 likes · 4 reposts · 6 replies Open on X →
Rate this build 1-10 👉👈 https://t.co/y4WdXeWtLy
15.9K views · 843 likes · 28 reposts · 69 replies Open on X →
What color of ALUMA-HYDE II should we paint a car? 8.4K views · 27 likes · 1 reposts · 8 replies Open on X →
@BrownellsInc Can be fun if you have a can. 1.1K views · 23 likes · 1 reposts · 4 replies Open on X →
@BrownellsInc 22lr is still one of the cheapest to shoot. Getting kids to shoot is usually a function of fun. They're fun, cheap to feed - meaning kids get to shoot. A LOT. Creates shooters for life. 944 views · 22 likes · 0 reposts · 2 replies Open on X →
@BrownellsInc https://t.co/q3yaMN3UjH
GIF
681 views · 25 likes · 0 reposts · 1 replies Open on X →
How do we feel about ARs and MP5s in .22? 22.3K views · 239 likes · 2 reposts · 286 replies Open on X →
@BrownellsInc add BUIS 1.6K views · 52 likes · 0 reposts · 5 replies Open on X →
@BrownellsInc https://t.co/8TyNdPkHaq
1.9K views · 68 likes · 0 reposts · 1 replies Open on X →
@BrownellsInc Needs a paint job https://t.co/PJjBvWRibT
2.4K views · 62 likes · 0 reposts · 8 replies Open on X →
Change one thing https://t.co/EAkdqATaxx
50.6K views · 1.5K likes · 31 reposts · 577 replies Open on X →

Against accounts of the same size

11 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views2 389this account4 398median for 100K–1M
Reach, %0.90%this account1.71%median for 100K–1M
Engagement, %2.93%this account1.35%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post2 3894 3980.54×
Reach (views ÷ followers)0.90%1.71%0.53×
Engagement rate2.93%1.35%2.18×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

50.6K28 Aug
2.4K
1.9K
1.6K
22.3K2 Sep
681
944
1.1K
8.4K
15.9K3 Sep
5.8K4 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

4.12%28 Aug
2.93%
3.64%
3.57%
2.41%2 Sep
3.82%
2.54%
2.64%
0.43%
5.91%3 Sep
2.84%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.35%.

What the audience does

Likes71.5%2 982 in total
Reposts1.6%67 in total
Replies23.2%967 in total
Quotes0.6%23 in total
Bookmarks3.1%130 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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