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Business Insider ✓

@BusinessInsider · New York, NY · joined 11 Feb 2009

What you want to know about business. Love Business Insider? Add us as a preferred source on Google.

4 354 052Followers
431Following
788 420Posts total
1.2MViews on collected posts

Latest posts

After Apple's failure with the Vision Pro, Mark Zuckerberg is taking a swing at the same idea. The new Meta VR Glasses are way cheaper and way lighter than Apple's, they have at least one cool new feature, and raise a big question: what are you supposed to do with them? 6K views · 6 likes · 2 reposts · 1 replies Open on X →
Australian Prime Minister Anthony Albanese said he spoke with OpenAI CEO Sam Altman to express "extreme concern." https://t.co/j7WN5WWvHx 8.1K views · 3 likes · 1 reposts · 1 replies Open on X →
Meta's new AI gizmo could pose a threat to OpenAI's own hardware efforts. https://t.co/n4E0KMGQlM 8.7K views · 4 likes · 0 reposts · 1 replies Open on X →
New virtual reality glasses, which Meta CEO Mark Zuckerberg said weigh a fifth as much as the Meta Quest, were a highlight. https://t.co/xPFFhwFyDf 7.4K views · 0 likes · 1 reposts · 0 replies Open on X →
The US-China trade truce has a new deadline: January 10. Bessent says the extra time could bring a broader deal, or another extension. https://t.co/q6mBBOCihc 8.5K views · 4 likes · 1 reposts · 3 replies Open on X →
Majorities in six countries said there was at least a "moderate" risk that AI could "destroy humanity," a new POLITICO Poll found. https://t.co/WDZkypFGt5 4.3K views · 4 likes · 2 reposts · 0 replies Open on X →
AI agent costs can vary widely, McKinsey says. https://t.co/Gf2MKOJGYb 8.7K views · 3 likes · 2 reposts · 0 replies Open on X →
Would you wear a MrBeast-branded fitness tracker? He just filed a "Beast Band" trademark application. We got hold of it. https://t.co/7QtGHJv94k 17.3K views · 4 likes · 0 reposts · 4 replies Open on X →
Instinct’s breakout has turned a college dropout into one of AI's hottest young founders and put his tiny startup in direct competition with another company started by a college dropout: Meta. Noah Shinn's invite-only AI assistant seemingly came out of nowhere this summer, went 19K views · 9 likes · 1 reposts · 3 replies Open on X →
How did we go from AI destroying humanity to getting us a really good deal? https://t.co/IXrczhZKWP 9.2K views · 7 likes · 2 reposts · 2 replies Open on X →
The Republican and Democratic governors of the US's most populous states are both targeting data centers. https://t.co/ZYKByTQfvf 6K views · 4 likes · 0 reposts · 0 replies Open on X →
British Columbia filed a lawsuit against OpenAI over the Tumbler Ridge school shooting, alleging the company ignored warnings and failed to notify police. https://t.co/GVE26TBHvx 10.7K views · 0 likes · 2 reposts · 0 replies Open on X →
Google owns search. Apple owns the App Store. Zuckerberg thinks Muse could be next. Here's why that matters. https://t.co/X4xwJtetRD 9.6K views · 6 likes · 5 reposts · 3 replies Open on X →
Trump said the permanent fixture will help protect the South Lawn's grass. https://t.co/KJRLlGX4KB 14.2K views · 5 likes · 3 reposts · 1 replies Open on X →
David Ellison's Paramount Skydance has settled the lawsuit that was stopping its $110 billion merger with Warner Bros. Discovery. https://t.co/n0lmGfHap3 12.8K views · 4 likes · 5 reposts · 0 replies Open on X →
"Bit by bit, comfort has lost ground to conformity." https://t.co/TZmEUmxNjl 12.1K views · 1 likes · 1 reposts · 1 replies Open on X →
"Go and read between the lines," Huang said, referring to AI leaders calling for government regulation of the industry. "They're actually not asking for more laws. They're asking to be relieved of the laws we do have." https://t.co/eCXnDg4fVz 16K views · 12 likes · 3 reposts · 2 replies Open on X →
There's a simple solution for technology companies that feel like their AI models are developing at a frightening speed: slow down. https://t.co/uLh2wH4lZZ 14.2K views · 6 likes · 1 reposts · 4 replies Open on X →
These personal AI agents often live on common messaging apps. Users can ask them to handle tasks like sending emails, purchasing things online, posting to social media, tracking prices, managing calendars, among many other things. https://t.co/w1V1KVD8ya 15.8K views · 5 likes · 2 reposts · 3 replies Open on X →
In 2023, a wellness entrepreneur pitched Klaus Kleinfeld, the former CEO of Siemens and Alcoa, on an opportunity to invest in Deepak Chopra's meditation and wellbeing app. Now that entrepreneur is in a federal jail. https://t.co/qdxZCo9DmL 21.1K views · 5 likes · 1 reposts · 0 replies Open on X →
Soldiers are working with a lot of new drones, presenting a challenge: How does the US Army give them the time and space to test them? https://t.co/zHD4YsJRNc 9.1K views · 2 likes · 2 reposts · 0 replies Open on X →
The tool, dubbed Strategic Management of Airspace Routing Trajectories, or SMART, is set to debut in the coming days for three airports. https://t.co/Fr7P7xAzwq 12.1K views · 5 likes · 2 reposts · 2 replies Open on X →
GM Defense is making parts for Lockheed Martin's PAC-3 interceptors as Detroit eyes military manufacturing as a growth business. https://t.co/Gq8kl9tnYv 13.8K views · 9 likes · 1 reposts · 0 replies Open on X →
"Media Outlets shouldn't be able to constantly write or report FICTION and LIES when they're covering the President of the United States," Trump said on Truth Social. https://t.co/U17VaM1vl9 13K views · 7 likes · 2 reposts · 4 replies Open on X →
AI leaders say their products could bring forth the end of humanity. In the meantime, you can download their AI agents, give them all your info, and ask them to do stuff. How much do you trust them? How do you balance convenience with risk? Let us know in this survey! 7.8K views · 3 likes · 0 reposts · 0 replies Open on X →
"Building a modern farm isn't just about growing crops; it's as complex as sales and marketing." https://t.co/6oe3BieiB3 3.6K views · 0 likes · 1 reposts · 0 replies Open on X →
Bank of America says Amazon's 1,000-hub delivery plan is aimed squarely at Walmart's biggest advantage: proximity. https://t.co/NDEROfK1Ve 10.2K views · 1 likes · 1 reposts · 2 replies Open on X →
Apple Store pioneer Ron Johnson talks retail strategy, leading with kindness, and working with Steve Jobs in this interview with Business Insider's Ana Altchek. https://t.co/EXKD0JO6Aa 8.4K views · 2 likes · 0 reposts · 1 replies Open on X →
Steve Eisman says calls to slow AI development are meant to preserve top AI firms' competitive advantage. https://t.co/1ahO2JlvZG 11.2K views · 3 likes · 2 reposts · 2 replies Open on X →
Pete Hegseth is reportedly seeking only fit, impeccably groomed, and high-performing troops for another unusual military gathering at Quantico. https://t.co/YnX6NOjWDA 14.5K views · 9 likes · 4 reposts · 3 replies Open on X →

Against accounts of the same size

96 posts from the last 90 days, next to the 1M–10M follower range. below its peers on both reach and engagement.

Median views10 308this account14 648median for 1M–10M
Reach, %0.24%this account0.74%median for 1M–10M
Engagement, %0.05%this account0.70%median for 1M–10M
MetricThis accountMedian for 1M–10MRatio
Median views per post10 30814 6480.70×
Reach (views ÷ followers)0.24%0.74%0.32×
Engagement rate0.05%0.70%0.08×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

14.2K21 Sep
9.6K
10.7K22 Sep
6K
9.2K
19K
17.3K
8.7K
4.3K23 Sep
8.5K
7.4K24 Sep
8.7K
8.1K
6K

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.06%21 Sep
0.15%
0.02%22 Sep
0.07%
0.12%
0.07%
0.05%
0.06%
0.14%23 Sep
0.09%
0.03%24 Sep
0.06%
0.06%
0.15%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 0.70%.

What the audience does

Likes52.2%133 in total
Reposts19.6%50 in total
Replies16.9%43 in total
Quotes1.2%3 in total
Bookmarks10.2%26 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

19 Sep22 Sep

Daily snapshots since 19 Sep 2026; the dashed line is the starting count.

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