CFP Board ✓

@CFPBoard · Washington, D.C. · joined 09 Oct 2008

CFP® - The Recognized Standard of Excellence in Personal Financial Planning #CFPpro

29 032Followers

2 567Following

18 923Posts total

2.5KViews on collected posts

Latest posts

CFP Board ✓@CFPBoard8h

Take the next step toward a career in financial planning. Register for the November CFP® exam and start moving closer to CFP® certification. Register today: https://t.co/N4PigC8msT #CFPexam https://t.co/4hehKUEnc2

256 views · 1 likes · 0 reposts · 0 replies Open on X →

CFP Board ✓@CFPBoard11h

Alternative investments can open doors beyond traditional stocks and bonds, but they also come with tradeoffs. Join @BrettDankoCFP at Connections Conference 2026 to explore where active and alternative strategies may fit in client portfolios and what planners should consider http

446 views · 2 likes · 0 reposts · 0 replies Open on X →

CFP Board ✓@CFPBoard7 Sep

@CFPBoard Happy Labor Day! https://t.co/VD6T9bEhJ9

2 views · 0 likes · 0 reposts · 0 replies Open on X →

CFP Board ✓@CFPBoard7 Sep

Happy Labor Day! Today, we recognize the hard work, dedication and contributions of the people who keep our communities and country moving forward. As we enjoy the long weekend and the final days of summer, we hope you have a safe and relaxing holiday. #LaborDay https://t.co/iZtQ

581 views · 3 likes · 0 reposts · 2 replies Open on X →

CFP Board ✓@CFPBoard4 Sep

Different business models can mean different perspectives. That’s why the Business Model Council is so valuable. This week, senior leaders from across the financial services industry are at CFP Board headquarters reviewing draft guidance and helping shape resources for CFP® https

551 views · 0 likes · 0 reposts · 1 replies Open on X →

CFP Board ✓@CFPBoard31 Jul

The CFP Board Connections Conference 2026 agenda is taking shape. Explore sessions on AI, tax planning, practice management and more designed to help you advise with purpose and plan with precision. See what’s coming: https://t.co/rTMA4q9tUC #CFPConnections26 https://t.co/UOCysdm

631 views · 3 likes · 0 reposts · 1 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views498this account871median for 10K–100K

Reach, %1.72%this account3.30%median for 10K–100K

Engagement, %0.42%this account1.98%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	498	871	0.57×
Reach (views ÷ followers)	1.72%	3.30%	0.52×
Engagement rate	0.42%	1.98%	0.21×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

63131 Jul

5514 Sep

5817 Sep

4468 Sep

256

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.63%31 Jul

0.18%4 Sep

0.86%7 Sep

0.00%

0.45%8 Sep

0.39%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.98%.

What the audience does

Likes69.2%9 in total

Replies30.8%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.