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Campaigns & Elections

@C_and_E · Washington, D.C. · joined 31 Aug 2008

The latest on the tools, tactics, techniques, technologies & strategies of the political consulting profession. Founded 1980.

17 016Followers
1 530Following
10 956Posts total
1.5KViews on collected posts

Latest posts

The Supreme Court delivered Republicans their latest win last Friday, putting on hold an appeals court ruling that would have effectively barred political party committees from taking advantage of the same discounted TV ad rates granted to candidates. Link to article below: 252 views · 0 likes · 0 reposts · 1 replies Open on X →
https://t.co/vvShwBfVIm 78 views · 0 likes · 0 reposts · 0 replies Open on X →
NRSC v. FEC could reshape more than political ad spending. Our latest Industry Voices piece looks at how the ruling could give parties a larger role in campaign staffing, benefits and long-term talent development. Link to full article below: 206 views · 0 likes · 0 reposts · 1 replies Open on X →
Campaigns looking for more reach in '26 are increasingly thinking beyond the living room. Our latest webinar analyzed how digital out-of-home CTV can help campaigns reach voters across a wider range of everyday environments. Partner: @VideoElephant Link to webinar replay below: 192 views · 0 likes · 0 reposts · 1 replies Open on X →
Is your digital creative breaking through in today’s fragmented media environment? Join us TOMORROW for our latest webinar: Election Briefing - Digital Creative: What’s Working, What’s Trending, and What You Can Still Implement. September 9th at 1:00 PM EST. Register below: 174 views · 0 likes · 0 reposts · 1 replies Open on X →
https://t.co/qCQAgNcOyH 111 views · 0 likes · 0 reposts · 0 replies Open on X →
Top GOP media shop IMGE has acquired Direct Persuasion, the Republican advertising and strategy firm founded in 2018 by longtime digital strategist and former Trump campaign Digital Director Gary Coby. Link to full article below: 490 views · 0 likes · 0 reposts · 1 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views192this account993median for 10K–100K
Reach, %1.13%this account3.63%median for 10K–100K
Engagement, %0.40%this account1.92%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1929930.19×
Reach (views ÷ followers)1.13%3.63%0.31×
Engagement rate0.40%1.92%0.21×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4904 Sep
111
1748 Sep
192
206
78
252

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.20%4 Sep
0.00%
0.57%8 Sep
0.52%
0.49%
0.00%
0.40%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.92%.

What the audience does

Replies100.0%5 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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