Callum ✓

@CallumMelly · London, England · joined 26 Dec 2017

Web3 marketing lead | Brand building and GTM strategy | Formerly @GlowFND and @FORBES

128 779Followers

770Following

14 076Posts total

20.3KViews on collected posts

Latest posts

Callum ✓@CallumMelly15h

Big brain @JonahBlake 🧠 https://t.co/anBuy4SV3h 702 views · 3 likes · 0 reposts · 0 replies Open on X →

Callum ✓@CallumMelly15 Sep

FWAIR launches; that's the tweet. https://t.co/4SBUQev6LO 2K views · 25 likes · 0 reposts · 0 replies Open on X →

Callum ✓@CallumMelly15 Sep

Jonah says $SENTRY is basically the $PONS of InkChain “Ink is basically the chain tied to Kraken, and Kraken has been around for over 10 years and has real Web2 users.” “The narrative of this crypto cycle has been getting as close to real-life users as possible.” “That’s why I

0:36

4.6K views · 35 likes · 4 reposts · 3 replies Open on X →

Callum ✓@CallumMelly14 Sep

Gm! Another busy week ahead with interviews, applications, and some personal projects to stay productive. I find that during any work lull, the best thing to do is to stay locked in and keep a routine to make transitioning into a new role smoother. Have a great week, all. htt

1.9K views · 16 likes · 0 reposts · 3 replies Open on X →

Callum ✓@CallumMelly13 Sep

Garcia’s built diff 👑 3.1K views · 2 likes · 0 reposts · 0 replies Open on X →

Callum ✓@CallumMelly5 Sep

The Next Chapter… I didn't expect to be writing this anytime soon, but working in the fast-paced world of Web3 often means some things are beyond your control. I've spent the last six years telling the stories behind several of Web3's leading brands across IP, gaming, and http

8K views · 46 likes · 4 reposts · 14 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. right around the median for its follower range.

Median views2 550this account5 986median for 100K–1M

Reach, %1.98%this account1.60%median for 100K–1M

Engagement, %0.88%this account1.06%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 550	5 986	0.43×
Reach (views ÷ followers)	1.98%	1.60%	1.24×
Engagement rate	0.88%	1.06%	0.84×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8K5 Sep

3.1K13 Sep

1.9K14 Sep

4.6K15 Sep

70216 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.81%5 Sep

0.06%13 Sep

0.99%14 Sep

0.96%15 Sep

1.24%

0.43%16 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.06%.

What the audience does

Likes77.9%127 in total

Reposts4.9%8 in total

Replies12.3%20 in total

Quotes1.8%3 in total

Bookmarks3.1%5 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.