Darren Urban ✓

@Cardschatter

Working 27th season covering Arizona Cardinals. Emmy winner. Opinions are my own, not team's. Warning and a promise: Sarcasm can be found here. @Cronkite_ASU

138 919Followers

564Following

90 737Posts total

9.5KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, stronger reaction than most.

Median views2 712this account4 256median for 100K–1M

Reach, %1.95%this account1.64%median for 100K–1M

Engagement, %2.04%this account1.36%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 712	4 256	0.64×
Reach (views ÷ followers)	1.95%	1.64%	1.19×
Engagement rate	2.04%	1.36%	1.51×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.7K3 Sep

2.7K

Last 3 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.04%3 Sep

0.37%

2.27%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.36%.

What the audience does

Likes87.3%131 in total

Reposts6.7%10 in total

Replies2.7%4 in total

Quotes2.0%3 in total

Bookmarks1.3%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@Cardschatter @BirdmanofAZ We are going to be dangerous on offense 44 views · 1 likes · 0 reposts · 0 replies 03 Sep 2026 · Open on X →

https://t.co/AARa6nb5eu 2.7K views · 8 likes · 1 reposts · 0 replies 03 Sep 2026 · Open on X →

"The state of Arizona, this franchise, they mean everything to me. Getting this deal done, a lot of guys would look at this like an end point but to me, it's just more motivation, more fuel, more fire to pay back what the organization has given me and bring championships and wins 6.7K views · 122 likes · 9 reposts · 4 replies 03 Sep 2026 · Open on X →