Charles Rollet

@CharlesRollet1

Tech reporter at @BusinessInsider. Past bylines for @TechCrunch, @WSJ, @Wired. Contact me securely on Signal at charlesrollet.12 or 628-282-2811

7 297Followers

3 912Following

11 852Posts total

509.8KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the under 10K follower range. shown widely, but few of those viewers react.

Median views19 214this account2 112median for under 10K

Reach, %263.31%this account157.00%median for under 10K

Engagement, %0.28%this account1.62%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	19 214	2 112	9.10×
Reach (views ÷ followers)	2.6× audience	157.00%	1.68×
Engagement rate	0.28%	1.62%	0.17×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

467.2K24 Aug

23.4K

15K

4.1K25 Aug

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.29%24 Aug

0.19%

2.31%

0.27%25 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.62%.

What the audience does

Likes66.9%1 475 in total

Reposts6.0%132 in total

Replies3.2%70 in total

Quotes3.2%70 in total

Bookmarks20.8%459 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@BusinessInsider Thomson-1 is powered by Snowdon, a new model from TR and Imperial College in the UK. Snowdon was built by realigning Qwen3.5-397B to ensure it's "ethically and politically de-biased." @schwarzjn_ https://t.co/ehUNUzji6G 4.1K views · 10 likes · 0 reposts · 0 replies 25 Aug 2026 · Open on X →

@CharlesRollet1 ie a complicated tradeoff where renting is often correct 15K views · 323 likes · 3 reposts · 18 replies 24 Aug 2026 · Open on X →

Read more on @BusinessInsider: https://t.co/mwTlGJTgI8 23.4K views · 35 likes · 5 reposts · 3 replies 24 Aug 2026 · Open on X →

NEW: Thomson Reuters wanted to rely less on Claude. So it built its own AI model off Alibaba's Qwen. TR's CTO says using frontier labs for intelligence, instead of building on open source, is like renting a house. https://t.co/0yU5zooSpk 467.2K views · 1.1K likes · 124 reposts · 49 replies 24 Aug 2026 · Open on X →