Charles A. Gardner, PhD ✓

@ChaunceyGardner · New York, NY, USA · joined 23 Jan 2018

Consultant | Speaker. Goals: Reduce smoking-related DEATH; reduce teen nicotine USE. Both involve change. To change something, we need to measure it...

14 416Followers

4 346Following

133 366Posts total

843Views on collected posts

Latest posts

Charles A. Gardner, PhD ✓@ChaunceyGardner20 Sep

Behold the "whole new generation addicted to nicotine." (It's that kid on the right.) The public and policymakers are now FAR more concerned about that one kid... ...than they are about the 22 kids on the left who drink alcohol, and 9 kids on the left who binge drink. https://

43 views · 0 likes · 2 reposts · 0 replies Open on X →

Charles A. Gardner, PhD ✓@ChaunceyGardner20 Sep

The number of Twitter/"X" posts that claim "nicotine harms developing brains" tripled... ...while US high school nicotine use dropped from 24.2% to 9.5%. NOTE: "Current use" means "at least one time in the past 30 days." Only 1 in 4 of those use it daily. #FactCheck high https

59 views · 4 likes · 0 reposts · 0 replies Open on X →

Charles A. Gardner, PhD ✓@ChaunceyGardner20 Sep

Huh. I just learned that Grok can do this. https://t.co/l0TCRBp3aw

93 views · 6 likes · 0 reposts · 0 replies Open on X →

Charles A. Gardner, PhD ✓@ChaunceyGardner20 Sep

The most commonly used psychoactive drug on Earth was met with #MoralPanic when it first arrived. Today, it is used by 90% of all adults. No age restrictions. NOTE: You can skip the parts where Adam drinks coffee. The history is what's interesting. https://t.co/MQ7y1HGgBz 181 views · 5 likes · 1 reposts · 0 replies Open on X →

Charles A. Gardner, PhD ✓@ChaunceyGardner14 Sep

I graph CDC & FDA data because they don't. I share data from other countries and peer-reviewed papers from researchers with no industry ties. I'm troubled by the current disconnect between public perception and objective reality. And I used to work for the WHO. https://t.co/DD

467 views · 15 likes · 9 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views93this account924median for 10K–100K

Reach, %0.65%this account3.62%median for 10K–100K

Engagement, %5.14%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	93	924	0.10×
Reach (views ÷ followers)	0.65%	3.62%	0.18×
Engagement rate	5.14%	1.52%	3.38×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

46714 Sep

18120 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

5.14%14 Sep

4.42%20 Sep

6.45%

6.78%

4.65%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes66.7%30 in total

Reposts26.7%12 in total

Quotes4.4%2 in total

Bookmarks2.2%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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