chi ✓

@ChiThukral · 🇨🇦🇺🇸🇯🇵🇮🇳 · joined 21 Oct 2020

chronically online creative who’s “very funny” | @forbes 30u30 | words in @adweek | @thewebbyawards winning marketer. team@itschithukral.com

25 887Followers

1 514Following

35 722Posts total

4.5MViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views698this account2 043median for 10K–100K

Reach, %2.70%this account6.16%median for 10K–100K

Engagement, %4.01%this account1.59%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	698	2 043	0.34×
Reach (views ÷ followers)	2.70%	6.16%	0.44×
Engagement rate	4.01%	1.59%	2.52×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.2M19 Dec

49K

75.3K20 Dec

74.8K

64.6K

75312 Aug

69827 Aug

76931 Aug

8432 Sep

173 Sep

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.14%19 Dec

1.40%

1.02%20 Dec

0.56%

0.02%

1.86%12 Aug

4.01%27 Aug

3.25%31 Aug

1.90%2 Sep

5.88%3 Sep

9.09%

18.18%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.59%.

What the audience does

Likes91.5%85 864 in total

Reposts5.9%5 547 in total

Replies0.1%130 in total

Quotes0.9%809 in total

Bookmarks1.6%1 506 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts