tweetindex
EN

Derek Thompson ✓

@DKThomp · Washington, D.C. · joined 04 May 2009

Substack author. Plain English podcast host. Abundance co-author. Contributing writer at The Atlantic.

261 418Followers
2 120Following
22 702Posts total
22.3MViews on collected posts

Latest posts

New pod/transcript: PANGRAM VS THE MACHINE Since 2022, the share of English-language webpages that are partly or entirely written by AI has increased from roughly 1 percent to nearly 40 percent. Like a tsunami of sludge, AI writing is inundating everything from high school 28.9K views · 173 likes · 29 reposts · 11 replies Open on X →
White women with a college degree were a +17 demo for Kamala Harris. https://t.co/Z7tsjRBEnU 61.1K views · 476 likes · 10 reposts · 15 replies Open on X →
I went on the BS Podcast to talk about - why billionaire sports ownership is a moral scandal - the connection between the Lakers, Mark Walter, insurance float, private equity, and AI - the “derivatives market” theory of modern media (the decline of reporting and how “nobody 282.6K views · 788 likes · 26 reposts · 61 replies Open on X →
New BS Podcast w/ @DKThomp — the Sports Plutocracy, Mark Walter’s tricks, Vegas’s 9b NBA team, Denver screws Jokic, biggest 2020s Legacy rings, the NBA’s 2016 Black Swan event, and the WNBA’s avoidable growing pains. Spotify ⬇️ https://t.co/XlPWdDseNx 479.3K views · 333 likes · 18 reposts · 51 replies Open on X →
Another sorority rush video to drive the libs crazy 🤪 https://t.co/CQiLBkmmJ2 18.6M views · 4.2K likes · 181 reposts · 1.5K replies Open on X →
Really cool at the top of the WSJ homepage today: "An experimental mRNA-based vaccine succeeded in preventing cancer from coming back or spreading in a study of high-risk melanoma patients, Moderna and its partner Merck said Wednesday" Last year, an mRNA cancer vaccine was also 129.5K views · 1.6K likes · 203 reposts · 35 replies Open on X →
@DKThomp There isn't a really good right-wing equivalent and here is why: Woke 1.0 was a massive and insanely powerful cultural force that was the most disruptive censorious and vindictive movement since McCarthyism Here are some things that happened during Woke 1.0: - The MLB 21.8K views · 1.3K likes · 93 reposts · 41 replies Open on X →
iow: the real story here is that (some of) the left is actually kind of doing popularism 48.4K views · 234 likes · 2 reposts · 18 replies Open on X →
@DKThomp @jasminewsun 20 years of chasing deals instead of making plans. Every deal was a check somebody else would have to pay & now they are. Data center opposition isn't ideology; it's the electric bill, arriving monthly. We've needed a plan for a modern, diverse energy grid f 209 views · 0 likes · 0 reposts · 0 replies Open on X →
what would be the republican equivalent of democrats deciding that woke 1.0 was crazy? i think it ~might~ be something like: a party-wide acknowledgement that their party leader, now polling at record lows, really did lose the 2020 election and doesn't deserve kingly featly 784.7K views · 3.5K likes · 305 reposts · 458 replies Open on X →
@DKThomp @jasminewsun https://t.co/aujW71RNlq 333 views · 1 likes · 1 reposts · 0 replies Open on X →
Today's pod: THE REAL REASONS BEHIND THE NATIONAL AI REBELLION I talked to the great @jasminewsun about why the Bay Area doesn't understand America's sudden and surging antipathy toward data centers ... and what happens if ~every state declares a moratorium. Most people in tech 57.5K views · 99 likes · 14 reposts · 7 replies Open on X →
@DKThomp tyranny of the marginal consumer 601 views · 7 likes · 2 reposts · 0 replies Open on X →
@DKThomp I think deviance died down with the proliferation of cameras and smartphones. Deviance was fun because you could get away with stuff, now, it's really hard to get away with anything... 401 views · 7 likes · 0 reposts · 0 replies Open on X →
@DKThomp wait so is the answer to act crazier more often 3.5K views · 19 likes · 0 reposts · 2 replies Open on X →
New pod: A GRAND UNIFIED THEORY OF HOW CULTURE GOT STUCK You know the deal: In the modern era, architecture got boring, corporate branding got minimalist, entertainment got captured by repetition and familiarity bias. But why? What’s the grand theory of cultural stagnation? 124.7K views · 361 likes · 31 reposts · 33 replies Open on X →
@DKThomp Congrats and good luck Derek! 28K views · 78 likes · 0 reposts · 1 replies Open on X →
Subscribe here! https://t.co/6Gtje6eqLu 59.2K views · 210 likes · 8 reposts · 7 replies Open on X →
Some personal news. Today, I’m leaving The Atlantic after almost 17 years and moving my writing to Substack. It would be convenient, for the purposes of crafting an exciting departure announcement, to have a dramatic exit story: a fight, a grievance, a shouting match with an 1.6M views · 6.7K likes · 264 reposts · 325 replies Open on X →

Against accounts of the same size

12 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views59 304this account5 983median for 100K–1M
Reach, %22.69%this account1.49%median for 100K–1M
Engagement, %0.55%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post59 3045 9839.91×
Reach (views ÷ followers)22.69%1.49%15.2×
Engagement rate0.55%0.93%0.59×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

40126 Nov
60127 Nov
57.5K11 Aug
333
784.7K
209
48.4K
21.8K12 Aug
129.5K19 Aug
18.6M
479.3K21 Aug
282.6K
61.1K31 Aug
28.9K1 Sep

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.75%26 Nov
1.50%27 Nov
0.22%11 Aug
0.60%
0.56%
0.00%
0.53%
6.69%12 Aug
1.44%19 Aug
0.03%
0.09%21 Aug
0.31%
0.83%31 Aug
0.77%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes66.1%20 056 in total
Reposts3.9%1 187 in total
Replies8.5%2 573 in total
Quotes3.1%932 in total
Bookmarks18.4%5 572 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Similar accounts