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Dan Neidle ✓

@DanNeidle · London, England · joined 08 Jan 2014

Founder, Tax Policy Associates Ltd. Tax realist. More boring on LinkedIn https://t.co/Cm5n2PhqrD

194 948Followers
1 383Following
43 915Posts total
2.5MViews on collected posts

Latest posts

When Craig Whyte owned Rangers, he made the brilliant decision to stop paying tax, sending the club into administration. So it’s awesome that he’s now providing consultancy on “how to protect assets from litigation and navigate the complex world of offshore structures”. 10/10
58.4K views · 542 likes · 113 reposts · 42 replies Open on X →
We shouldn't worry too much about Rokos leaving. Wealthy people have always left the UK, and I doubt there's any conceivable tax regime that would have kept him. We should worry that the UK is now much less attractive to others like Rokos considering coming here. 119.9K views · 859 likes · 79 reposts · 172 replies Open on X →
Been a bit quiet... but coming soon from Tax Policy Associates: • How tax reform could drive growth • Land tax reform that works - in practice and politically • A major tax scandal affecting thousands of people Get every report free by email: https://t.co/O5e2K1QldT https://t.c
14.9K views · 152 likes · 24 reposts · 8 replies Open on X →
If you want a smaller state and serious tax cuts, then you should not increase the personal allowance. It's expensive and inefficient, and doesn't fix the most serious problems we have (high marginal rates, SDLT, complexity, etc) 96.4K views · 931 likes · 127 reposts · 54 replies Open on X →
Reform’s policy to further extend allowances makes this problem bigger which is why it is a daft choice for a tax cut. As a small state low tax kind of person you might think it strange that I’m criticising a tax cut. But there are much better ways of using tax cuts to 135.3K views · 102 likes · 9 reposts · 15 replies Open on X →
@DanNeidle Great post Dan. One nit-pick: the increased local authority expenditure on adult social care is as much working-age disabled (18-64) as it is 65+. Reforming elderly care only fixes half the problem. Graph source: https://t.co/HxlOpJLTt1 https://t.co/tIrzCeQdmw
2.8K views · 24 likes · 0 reposts · 3 replies Open on X →
A longer version of this thread is here, complete with statutory references and an explanation of why the analogy is so close to how social care actually works. https://t.co/Hf9OBRkXDD 24.7K views · 160 likes · 22 reposts · 21 replies Open on X →
Theresa May deserves far more credit than she gets for having tried to do the right thing. I hope Andy Burnham will be equally brave, and rather more successful. 24K views · 215 likes · 9 reposts · 13 replies Open on X →
But the menu is short: 1. Keep the status quo, and accept that we all play the game, and one in seven of us loses (and potentially loses everything they have). 17K views · 89 likes · 5 reposts · 1 replies Open on X →
2. Reduce the cost for the unlucky one in seven and raise it for everybody else, through direct taxation - as in Denmark or Sweden. 16.1K views · 93 likes · 3 reposts · 2 replies Open on X →
3. Create a compulsory social insurance scheme, with subsidies for people on low incomes, on the model of Germany or Japan. Pick one. 16.7K views · 120 likes · 4 reposts · 10 replies Open on X →
Parliament legislated for a cap on lifetime care costs in the Care Act 2014. Like most legislation, it just needed a minister to make a commencement order to bring the cap into force. Unlike most legislation, no commencement order was ever made. 18.7K views · 130 likes · 6 reposts · 1 replies Open on X →
This is, obviously, insane. It is also almost exactly how catastrophic adult social care costs work in England today. 25K views · 330 likes · 20 reposts · 3 replies Open on X →
People who win the game or haven't started playing it also lose, because adult social care now dominates many council budgets. https://t.co/4rbD58KSYE
19.9K views · 160 likes · 6 reposts · 5 replies Open on X →
9. You may lose almost everything you have ever owned. But don't worry: you get to keep £31.80 a week - don't spend it all at once. 20.3K views · 91 likes · 3 reposts · 2 replies Open on X →
Over £23,250: you pay the whole of the monkey's number yourself, every year, until you die. 21K views · 70 likes · 2 reposts · 1 replies Open on X →
7. I thought it would be fun to inject some socialism into the randomness. So about 30% of the tax paid by rich losers (who are paying in full) goes to people who also lost but don't have enough income/assets to pay themselves. 20.9K views · 87 likes · 3 reposts · 1 replies Open on X →
8. Your house is in play. It doesn't count as an asset while you, your partner, or an elderly relative still lives in it. Once you have all moved out, you get twelve weeks, and then it very much counts. 20.4K views · 76 likes · 2 reposts · 1 replies Open on X →
5. Half of all players are finished inside fifteen months. But more than a quarter keep spinning for over three years, and some more than twenty. Each year, the monkey throws a new dart, and you get a new bill. 23.4K views · 77 likes · 1 reposts · 1 replies Open on X →
6. If your income won't cover the tax - and it probably won't - you have to sell stuff to fund it. Under £14,250 of assets: your council pays the tax instead of you. Which of course goes onto everybody's council tax. 22.4K views · 82 likes · 1 reposts · 1 replies Open on X →
Between £14,250 and £23,250: you pay £1 a week for every £250 you have over £14,250. Your council pays the rest. 21.4K views · 72 likes · 1 reposts · 2 replies Open on X →
4. A monkey throws a dart (with your name on it) at a board full of numbers. It lands somewhere between £58,000 and £66,000 - and that's your tax bill for that year. 24.7K views · 87 likes · 1 reposts · 3 replies Open on X →
1. On your 65th birthday you shuffle a deck and draw one card. An ace or a king, and congratulations: one day you will pay my new tax. Any other card, and you will never pay a penny of it. 45.5K views · 118 likes · 2 reposts · 3 replies Open on X →
2. You are not told when. The tax might start at 68. It might start at 95. It might start the week after your wife dies. I know, but you don't. There's no way to find out in advance, and no way to insure against it. 92.3K views · 101 likes · 3 reposts · 2 replies Open on X →
3. An official decides whether to give you a wildcard that will exempt you from the tax. Some officials hand out wildcards 3% of the time; others 60%. A wildcard = you're exempt from the tax Otherwise: time to pay. 27K views · 89 likes · 1 reposts · 1 replies Open on X →
I have a modest proposal for a new tax. It involves a deck of cards and a monkey throwing darts. Here are the rules: 238.8K views · 974 likes · 153 reposts · 50 replies Open on X →
@DanNeidle Oh I would pay a lot to see Farage's face when someone tells him about this. 1.7K views · 26 likes · 1 reposts · 2 replies Open on X →
The Guardian report is here: https://t.co/9DcblElPaK 27.2K views · 126 likes · 19 reposts · 1 replies Open on X →
Our updated report is here: https://t.co/dwYvyOOrVJ 14.9K views · 139 likes · 19 reposts · 13 replies Open on X →
The rules are fearsomely complicated, but were created to ensure that if someone receives a reward of some kind (not from their employer, but from a third party), then it's still taxed. There's a good guide to the rules here: https://t.co/k3cwUxr8s4 https://t.co/1Oiu0opl2G
12.3K views · 161 likes · 13 reposts · 3 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views96 434this account5 983median for 100K–1M
Reach, %49.47%this account1.49%median for 100K–1M
Engagement, %1.16%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post96 4345 98316.1×
Reach (views ÷ followers)49.47%1.49%33.2×
Engagement rate1.16%0.93%1.25×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

19.9K27 Jul
25K
18.7K
16.7K
16.1K
17K
24K
24.7K
2.8K
135.3K6 Sep
96.4K
14.9K
119.9K8 Sep
58.4K

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.86%27 Jul
1.42%
0.73%
0.81%
0.61%
0.56%
1.00%
0.83%
1.00%
0.09%6 Sep
1.16%
1.23%
0.94%8 Sep
1.23%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes78.6%6 283 in total
Reposts8.2%652 in total
Replies5.5%437 in total
Quotes1.1%91 in total
Bookmarks6.7%533 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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